Blog Archives

Why you can’t compare figures from different Analytics tools

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I was prompted to write this post by Hitwise (of all people) who told me that they were running a beta test that shows a total number of visits.  One of the questions in the test was “Did the reports

Posted in Hitwise, Web Analytics

Building and Measuring Keyword Footprints

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Well it is Search Engine Strategies (SES) in London this week, so I thought I had better be writing something about search engine optimisation.  This year’s SES has been taken over by web analytics guys (or so it would seem

Posted in Hitwise, SEO, Web Analytics

Using Hitwise for large, diverse sites

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It occurred to me the other day that I haven’t written a post on Hitwise in a while.  And it turns out that they aren’t just called Hitwise any more, they’ve changed their name to ‘Experian Hitwise‘.  I’m not sure

Posted in Hitwise, SEO, Web Analytics

Using Hitwise dashboards

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Given that I am about to move jobs, I thought that it would be worthwhile getting a blog post out about a tool which I currently use, but may not do in the new job.  That tool would be Hitwise. 

Posted in Hitwise

Using Hitwise to help your Social Bookmarking strategies

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It is a summer of weddings for me at the moment, but I thought that I’d post about something that came up before the most recent one (congrats to my sister by the way).  Specifically we’ve been talking lots about

Posted in Hitwise, Social Bookmarking

Using Hitwise to Help Drive Search Strategy

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Not long ago I wrote 6 tips for using Hitwise and a bit of an introduction as to how you can use Hitwise to help your sales teams sell. The next step is to look at how you can use

Posted in Hitwise, PPC, SEO

Hitwise Part Deux – for the Sales team

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We’ll continue in the theme of Hitwise after last week’s 6 tips. This week we are going to go into some of the other features of Hitwise that allow you to do some demographic and lifestyle based queries on yours

Posted in Hitwise

6 tips for using Hitwise

Because I can, I am going to continue the theme of writing blog posts about things I’ve presented on recently. It kind of makes sense that I’ve gone to all the effort of putting together a power point presentation, so

Posted in Hitwise