Month: January 2012

5 Tips for Using SiteCatalyst Version 15 segments

With an ever increasing number of people going onto version 15 of SiteCatalyst I thought that it would be a perfect opportunity for me to write a blog post about segmentation, which is the major functionality improvement. It looks like

2011’s Predictions Revisited – How Wrong was I?

At this time of year, it is traditionally that people write their predictions for the year coming up. They usually make a series of bold claims that subsequently start to look ridiculous or they make a series of claims that