March 2013 – When Can I Stop

6 steps to get the most out of AB or Multivariate testing

By Alec Cochrane Posted on March 20, 2013 Posted in A/B Testing, Persuasion Architecture, Usability, Web Analytics

With the risk of teaching grandmothers to suck eggs, I’m going to spend a bit of time today talking about A/B testing and multivariate testing. Last time I wrote about this was five years ago when I wrote about how …

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What should managers do with their Analytics function?

By Alec Cochrane Posted on March 3, 2013 Posted in Business model, data into action, Web Analytics

Whilst at Measure Camp a couple of weeks ago I attended one session entitled ‘Does anyone outside this room care about Web Analytics?’ At it, I posited that many people’s dissatisfaction with organisations was just a misinterpretation of a maturity model …

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Month: March 2013

6 steps to get the most out of AB or Multivariate testing

What should managers do with their Analytics function?