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Home › 2013 › March

Month: March 2013

6 steps to get the most out of AB or Multivariate testing
A/B Testing, Persuasion Architecture, Usability, Web Analytics

6 steps to get the most out of AB or Multivariate testing

Alec Cochrane Mar 20, 2013

With the risk of teaching grandmothers to suck eggs, I’m going to spend a bit of …

6 steps to get the most out of AB or Multivariate testing Read more →

What should managers do with their Analytics function?
Business model, data into action, Web Analytics

What should managers do with their Analytics function?

Alec Cochrane Mar 3, 2013

Whilst at Measure Camp a couple of weeks ago I attended one session entitled ‘Does anyone outside …

What should managers do with their Analytics function? Read more →

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