Category: WebTrends

Conversion Funnel Analysis in WebTrends

Conversion funnel analysis is so 2008. But I’m in a retro mood, so we’re going to revisit it again, this time updating the series to show how you do conversion funnel analysis in WebTrends. It is quite worrying actually that

What WebTrends should do for Analytics version 12

I’ve been in my current job for about a year now and I’ve been working quite a lot with WebTrends (as well as Google Analytics and all sorts), but this week I’ve been working on SiteCatalyst with a client again.

Are Any WebTrends Reports ‘Standard’?

About three years ago (I know I wrote recently about 5 years of WhenCanIStop, but it doesn’t really feel like all these things were so long ago) I wrote a post about whether any Omniture reports were standard. I summarised

Web Analytics in London

I’ve been writing this blog for almost five years now (it feels a bit like I’ve been writing it constantly in that time as well!) and I’ve been doing web analytics for even longer than that. I’ve seen the world

Where is your Web Analytics Tool Now?

June 2005 was a different era. “Crazy Frog” was number one in the charts, Star Wars Episode III was number one at the box office, iPhones were still two years away (am I making you feel old?), Internet Explorer 6

Who would win in a fight between WebTrends and SiteCatalyst?

This blog is here to answer the biggest questions of the day, so in this week’s blog post I am looking at who would win in a fight between two different measurement systems. Will it be a fair fight? Almost

Web Analytics Wednesday With Alec!

Ok, I should have written this post last week (what is it that Kate said about scent when she guest blogged and I said about Persuasion Architecture?), but I have recently been presenting at Web Analytic Wednesday in London.  For

The end of HBX is not quite nigh

It’s all been happening recently. Well, if you live in the world of Analytics like we do then it has all been happening. Firstly there was news that Omniture and Visual Sciences have merged (more of that later), then suddenly