With the risk of teaching grandmothers to suck eggs, I’m going to spend a bit of time today talking about A/B testing and multivariate testing. Last time I wrote about this was five years ago when I wrote about how …
6 steps to get the most out of AB or Multivariate testing Read more »
Well if James can declare that Usability is dead, surely I can declare that web analytics is dead. In fact, this whole point is quite interesting and will actually have some real impact in where we are going and what …
Well I had to talk about it at some point, so now is as good a time as any. Computer weekly has just had a major redesign (launched at the end of last week) and I am going to talk …
There was a bit of conversation recently around the measurement of engagement within the web analytics industry and I think that this has been brewing around this company for a while too (although under a different name). Whilst Avinash and …