6 steps to get the most out of AB or Multivariate testing
With the risk of teaching grandmothers to suck eggs, I’m going to spend a bit of …
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Persuasion Architecture
Web Analytics Wednesday With Alec!
Ok, I should have written this post last week (what is it that Kate said about …
Web Analytics is dead
Well if James can declare that Usability is dead, surely I can declare that web analytics …
More Web Analytics for Content Editors
Well I’d been writing the previous post for ages and decided that it was time to …
SES New York 2008: Converting Visitors Into Buyers
This session was focused on converting visitors into buyers. Although the focus was primarily on e-commerce …
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Redefining the customer: People are cats, never dogs
It’s the first day of SES New York and I’ve just attended a session about redefining …
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Site Overlays and Persuasion Architecture
Previously on whencanistop I talked about HBX Active Viewing in terms of how to use it …
A/B testing to improve engagement
In a shock turnaround in fortunes this week I am going to blog about something I …