↓ Skip to Main Content

Secondary Navigation

When Can I Stop

Main Navigation

  • Home
  • Analytics Tools
  • Measurement Frameworks
  • Contact Alec
  • About When Can I Stop
  • Blog

Category: Persuasion Architecture

6 steps to get the most out of AB or Multivariate testing

By Alec Cochrane Posted on March 20, 2013 Posted in A/B Testing, Persuasion Architecture, Usability, Web Analytics No Comments
6 steps to get the most out of AB or Multivariate testing

With the risk of teaching grandmothers to suck eggs, I’m going to spend a bit of time today talking about A/B testing and multivariate testing. Last time I wrote about this was five years ago when I wrote about how …

6 steps to get the most out of AB or Multivariate testing Read more »

Web Analytics Wednesday With Alec!

By Alec Cochrane Posted on March 25, 2010 Posted in Information Architecture, Persuasion Architecture, SEO, Web Analytics Wednesday, WebTrends No Comments
Web Analytics Wednesday With Alec!

Ok, I should have written this post last week (what is it that Kate said about scent when she guest blogged and I said about Persuasion Architecture?), but I have recently been presenting at Web Analytic Wednesday in London.  For …

Web Analytics Wednesday With Alec! Read more »

Web Analytics is dead

By Alec Cochrane Posted on July 2, 2009 Posted in Persuasion Architecture, Twitter, Usability, Web Analytics 3 Comments
Web Analytics is dead

Well if James can declare that Usability is dead, surely I can declare that web analytics is dead.  In fact, this whole point is quite interesting and will actually have some real impact in where we are going and what …

Web Analytics is dead Read more »

More Web Analytics for Content Editors

By Alec Cochrane Posted on April 21, 2009 Posted in clickmap, Editorial, Google Analytics, Omniture, Persuasion Architecture, SiteCatalyst, Web Analytics No Comments
More Web Analytics for Content Editors

Well I’d been writing the previous post for ages and decided that it was time to cut it in half and write one half that dealt with the metrics that content editors use and the second half was going to …

More Web Analytics for Content Editors Read more »

SES New York 2008: Converting Visitors Into Buyers

By Alec Cochrane Posted on March 19, 2008 Posted in A/B Testing, Persuasion Architecture, SES NY No Comments

This session was focused on converting visitors into buyers. Although the focus was primarily on e-commerce sites, the concept of conversion was extended to include b2b conversion points such as white paper downloads, e-newsletter sign-ups and subscriptions. There was a …

SES New York 2008: Converting Visitors Into Buyers Read more »

Redefining the customer: People are cats, never dogs

By Alec Cochrane Posted on March 17, 2008 Posted in Engagement, Persuasion Architecture, SES NY 2 Comments

It’s the first day of SES New York and I’ve just attended a session about redefining the customer that compared humans to cats, pointed to the absence of beautiful women on conversion pages and gave some ideas how to make …

Redefining the customer: People are cats, never dogs Read more »

Site Overlays and Persuasion Architecture

By Alec Cochrane Posted on March 4, 2008 Posted in Active Viewing, Google Analytics, HBX, Information Architecture, Persuasion Architecture, Web Analytics No Comments
Site Overlays and Persuasion Architecture

Previously on whencanistop I talked about HBX Active Viewing in terms of how to use it and how to use the results (ish). This time I around I am going to talk about how you can use the active viewing …

Site Overlays and Persuasion Architecture Read more »

A/B testing to improve engagement

By Alec Cochrane Posted on February 18, 2008 Posted in A/B Testing, HBX, Information Architecture, Persuasion Architecture, Web Analytics 3 Comments

In a shock turnaround in fortunes this week I am going to blog about something I am planning on doing rather than something I have just done. Ergo this is probably not going to make much more sense than my …

A/B testing to improve engagement Read more »

Recent Posts

  • Putting GA4 into BigQuery
  • Implementing GA4 custom events
  • Implementing GA4 through GTM
  • Google Analytics is dead. Long live GA4.
  • GTM Custom Templates: Push to the dataLayer

Archives

  • September 2023
  • August 2023
  • July 2023
  • April 2021
  • August 2020
  • August 2017
  • November 2015
  • September 2015
  • July 2015
  • June 2015
  • May 2015
  • March 2015
  • September 2014
  • August 2014
  • March 2014
  • November 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • December 2007
  • November 2007
  • October 2007

Categories

  • A/B Testing
  • Active Viewing
  • Adobe
  • Adobe DTM
  • Adobe Launch
  • advertising
  • analysing data
  • AVG
  • BigQuery
  • Bing
  • Blogging
  • Brand
  • Business model
  • Campaign tracking
  • clickmap
  • clicktale
  • Cookies
  • data
  • data into action
  • Data Protection
  • Database
  • demographicspro
  • Digg
  • Editorial
  • Engagement
  • Excel Client
  • facebook
  • firefox
  • Funnels
  • GA4
  • gadget ads
  • gadgets
  • Gatineau
  • Google
  • Google +1
  • Google Analytics
  • Google Tag Manager
  • Government
  • HBX
  • Hitwise
  • HTC One X
  • IndexTools
  • Information Architecture
  • internet explorer
  • iPhone
  • Linkdex
  • Linking
  • Log file analysis
  • Measure Camp
  • Measurement Frameworks
  • microsoft
  • Microsoft Adcenter Analytics
  • Mobile Analytics
  • mozilla
  • net neutrality
  • Olympics
  • Omniture
  • Optimisastion
  • Persuasion Architecture
  • pharma
  • Plugins
  • PPC
  • Privacy
  • Publishing
  • Reddit
  • Report Builder
  • salesforce
  • Search
  • SEO
  • SEOmoz
  • SES NY
  • SiteCatalyst
  • Slashdot
  • Social Bookmarking
  • Social Media
  • Statistics
  • Strategy
  • tag management
  • Training
  • Twitter
  • Uncategorized
  • universal search
  • Usability
  • view-thru
  • Visual Sciences
  • Voice of the Customer
  • Web Analytics
  • Web Analytics Wednesday
  • WebTrends
  • widgets
  • Xcelsius
  • Yahoo Analytics

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
Copyright © 2025 When Can I Stop | Powered by Responsive Theme