Month: May 2013

Build a Measurement Framework before you do any Analytics to avoid failure

I’m repeatedly amazed by how often people come to me to tell me about their struggles in analytics and it stems from failing to do one basic step right at the beginning. I say ‘basic’, where of course I should

What WebTrends should do for Analytics version 12

I’ve been in my current job for about a year now and I’ve been working quite a lot with WebTrends (as well as Google Analytics and all sorts), but this week I’ve been working on SiteCatalyst with a client again.