Implementing GA4 custom events
I’m about to do a bit of a quick fix for a client on their GA4 implementation before we get the full one – their old implementation of GA4 tracked some specific events that they were using as conversion points …
Category: Google Tag Manager
Implementing GA4 through GTM
I realise that I haven’t done much GTM stuff on this blog over time – partly because the things that I have done on GTM have been more recent when life has caught up with this blog and made updates …
Google Analytics is dead. Long live GA4.
Spoiler alert! In the Hitchhiker’s Guide to the Galaxy, just before the Earth is destroyed by the Vogon ship, all the dolphins disappear from earth to an alternate dimension. Worried about the earth they dragged it and everything on it …
GTM Custom Templates: Push to the dataLayer
This is the third part of an occasional series on Google Tag Manager Custom Templates. This one isn’t related to the first two (which were related to each other). In this one I will push something to the dataLayer if …
GTM Custom Templates: Set Cookie ID
This is the second in a short series on custom templates. The first one was a template to create a variable that checked whether a value existing in a cookie or not. This one is setting the value of the …
GTM Custom Templates: Check Cookie ID
This is the first in a very short series of posts about some custom templates that I built for a client that I thought would be useful to outline to others in case they are interested in using them. Custom …
Enhanced eCommerce in Google Analytics for Shopify: What is it and why should I care
This is the fourth time I have sat down to write this post. It was overly complicated and has put me off writing posts for quite a while now, so I can only apologise about that. In hindsight I should …
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Analytics on Shopify
I’ve just been doing some work on Shopify and with the documentation lacking in some areas, I thought that I’d post something showing how it all works and how you can get it set up for you. Many apologies to …