Net neutrality is an important topic – far more important than a simple Analytics blog could ever hope to cover – and covers many different areas. From ensuring that network operators don’t filter or throttle particular connection types for the…
Month: July 2013
How to use digital attribution models
Online attribution is a thorny subject. Peter O’Neill thinks that “the data it is possible to collect will always be incomplete – leading to incorrect interpretations & decisions”, whereas Derek Tangren of Adobe thinks “The development of an advanced marketing…
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