Month: July 2013

The Great FireWall of Cameron is bad for non-parents, parents and children

Net neutrality is an important topic – far more important than a simple Analytics blog could ever hope to cover – and covers many different areas. From ensuring that network operators don’t filter or throttle particular connection types for the

How to use digital attribution models

Online attribution is a thorny subject. Peter O’Neill thinks that “the data it is possible to collect will always be incomplete – leading to incorrect interpretations & decisions”, whereas Derek Tangren of Adobe thinks “The devel­op­ment of an advanced mar­ket­ing