Month: March 2011

Salesforce integration with SiteCatalyst through Genesis: Why, How and What

This week we’ve been looking at how we do a SalesForce integration with SiteCatalyst, so I thought I’d write a post about the benefits and how it works in a no way predictable theme to the posts on this blog.

5 Tips to campaign success

Whilst the world finally catches up with the Analytics industry to talk about cookies, I’m going to move off from cookies and go back to one of my educational pieces. That’s just how I roll. Today I am going to