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Month: November 2007

Launching a new site

By Alec Cochrane Posted on November 26, 2007 Posted in Engagement, Information Architecture, SEO, Usability, Web Analytics
Launching a new site

Well I had to talk about it at some point, so now is as good a time as any. Computer weekly has just had a major redesign (launched at the end of last week) and I am going to talk …

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Your tables aren’t long enough

By Alec Cochrane Posted on November 19, 2007 Posted in Blogging, HBX, Web Analytics

Like King Arthur and his gang at a kids tea party, I have been left to rue the size of tables recently. Whilst Arthur may have got out of this predicament by getting Merlin to do his magic, I only …

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Bidding for paid keywords on your own brand

By Alec Cochrane Posted on November 15, 2007 Posted in Brand, Google, PPC, Web Analytics

As I was writing a presentation for next week on paid keyword tracking, I was reminded of something that had happened to me in a previous job. Particularly this was bidding for keywords that included the brand name. Now for …

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The end of HBX is not quite nigh

By Alec Cochrane Posted on November 5, 2007 Posted in Gatineau, HBX, Omniture, Visual Sciences, Web Analytics, WebTrends

It’s all been happening recently. Well, if you live in the world of Analytics like we do then it has all been happening. Firstly there was news that Omniture and Visual Sciences have merged (more of that later), then suddenly …

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