In a perfect world either all your prospective customers would know about you or they would be able to find you in a search engines because you’d rank for all those search terms that prospective customers (even those that don’t …
Tips for Building your Google Adwords to help Analysis Read more »
Last time I blogged about how you set up your campaigns in HBX and Google Analytics. Whilst I have given a bit of a description on what to do with your campaigns in HBX before (more on that one later), …
How and what to do with your adwords campaigns in Google Analytics Read more »
Not long ago I wrote 6 tips for using Hitwise and a bit of an introduction as to how you can use Hitwise to help your sales teams sell. The next step is to look at how you can use …
As I was writing a presentation for next week on paid keyword tracking, I was reminded of something that had happened to me in a previous job. Particularly this was bidding for keywords that included the brand name. Now for …