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Home › Archive for PPC

PPC

Tips for Building your Google Adwords to help Analysis
Google, Google Analytics, Omniture, PPC, Search, SEO, SiteCatalyst, Web Analytics

Tips for Building your Google Adwords to help Analysis

Alec Cochrane Aug 29, 2011

In a perfect world either all your prospective customers would know about you or they would …

Tips for Building your Google Adwords to help Analysis Read more →

How and what to do with your adwords campaigns in Google Analytics
Google Analytics, PPC, Web Analytics

How and what to do with your adwords campaigns in Google Analytics

Alec Cochrane Jun 30, 2008

Last time I blogged about how you set up your campaigns in HBX and Google Analytics.  …

How and what to do with your adwords campaigns in Google Analytics Read more →

Using Hitwise to Help Drive Search Strategy
Hitwise, PPC, SEO

Using Hitwise to Help Drive Search Strategy

Alec Cochrane May 12, 2008

Not long ago I wrote 6 tips for using Hitwise and a bit of an introduction …

Using Hitwise to Help Drive Search Strategy Read more →

Brand, Google, PPC, Web Analytics

Bidding for paid keywords on your own brand

Alec Cochrane Nov 15, 2007

As I was writing a presentation for next week on paid keyword tracking, I was reminded …

Bidding for paid keywords on your own brand Read more →

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