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How you can make Digg work for you

Posted on by Alec Cochrane Posted in Brand, Social Bookmarking — No Comments ↓

I wrote this in a pit of fury when our company got their IP blocked by those lovely people over at Digg, because someone started spamming their site (I presume, they didn’t actually tell me why).  Since then I have…

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Social Bookmarking is about Brand

Posted on by Alec Cochrane Posted in Brand, Engagement, Social Bookmarking — 1 Comment ↓

I’ve just been reading a couple of blog posts about social media that stemmed from Jakob Nielsen’s Alertbox on reducing bounce rates.  I’m not entirely sure Jakob Nielsen meant to do it, but he has started a bit of a…

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Bidding for paid keywords on your own brand

Posted on by Alec Cochrane Posted in Brand, Google, PPC, Web Analytics — No Comments ↓

As I was writing a presentation for next week on paid keyword tracking, I was reminded of something that had happened to me in a previous job. Particularly this was bidding for keywords that included the brand name. Now for…

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