Category: data into action

What should managers do with their Analytics function?

Whilst at Measure Camp a couple of weeks ago I attended one session entitled ‘Does anyone outside this room care about Web Analytics?’ At it, I posited that many people’s dissatisfaction with organisations was just a misinterpretation of a maturity model

5 Tips to campaign success

Whilst the world finally catches up with the Analytics industry to talk about cookies, I’m going to move off from cookies and go back to one of my educational pieces. That’s just how I roll. Today I am going to

SES New York 2008: Data Into Action

At SES New York Matt Bailey from SiteLogic presented on web analytics and managed to draw some enlightening similarities between Star Trek and data analysis. Being a hard core Star Trek fan Matt Bailey worked out that crew members dressed