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Month: June 2008

How and what to do with your adwords campaigns in Google Analytics

By Alec Cochrane Posted on June 30, 2008 Posted in Google Analytics, PPC, Web Analytics
How and what to do with your adwords campaigns in Google Analytics

Last time I blogged about how you set up your campaigns in HBX and Google Analytics.  Whilst I have given a bit of a description on what to do with your campaigns in HBX before (more on that one later), …

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Setting Up Campaigns in HBX and Google Analytics

By Alec Cochrane Posted on June 25, 2008 Posted in Campaign tracking, Google Analytics, HBX, Web Analytics

Again, since I did a presentation on it last week, I thought I might as well blog about it as well. Last week I was talking to our conferences team about how they should use campaigns in HBX (although I’ll …

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Engagement is Conversation

By Alec Cochrane Posted on June 10, 2008 Posted in Engagement, Web Analytics
Engagement is Conversation

Well I’ve just come back from the RBI eMarketing conference, where I did a couple of speeches. The second one was on A/B testing, where I did a couple of examples and got people to vote (thanks to all those …

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