Month: June 2008

How and what to do with your adwords campaigns in Google Analytics

Last time I blogged about how you set up your campaigns in HBX and Google Analytics.  Whilst I have given a bit of a description on what to do with your campaigns in HBX before (more on that one later),

Setting Up Campaigns in HBX and Google Analytics

Again, since I did a presentation on it last week, I thought I might as well blog about it as well. Last week I was talking to our conferences team about how they should use campaigns in HBX (although I’ll

Engagement is Conversation

Well I’ve just come back from the RBI eMarketing conference, where I did a couple of speeches. The second one was on A/B testing, where I did a couple of examples and got people to vote (thanks to all those