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Month: March 2008

SiteCatalyst compared to HBX

By Alec Cochrane Posted on March 27, 2008 Posted in HBX, Omniture, SiteCatalyst, Web Analytics 3 Comments

Ok, I’m not going to go into too much detail here, but I’ve been playing around with SiteCatalyst today to see what it is like. Given that we use HBX at the moment we are probably in a similar boat …

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Widget and Gadgets Examples: SES NY 2008

By Alec Cochrane Posted on March 20, 2008 Posted in gadgets, SES NY, widgets No Comments

So I said I’d put up another post if I managed to find some examples of the widgets that were showcased in the widget and gadgets session at SES NY – and I have! I’ve found a link to loads …

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Widgets and Gadgets at SES NY 08

By Alec Cochrane Posted on March 19, 2008 Posted in gadget ads, gadgets, SES NY, widgets No Comments

I would love to be able to show you some of the widget and gadgets (wadgets?!) that were showcased in this session but I don’t have the links just yet. I’m going to do some searching and I’ll add another …

Widgets and Gadgets at SES NY 08 Read more »

Universal Search at SES New York 2008

By Alec Cochrane Posted on March 19, 2008 Posted in SES NY, universal search, view-thru No Comments

This session on universal search started well with the presentation of some interesting research data from James Laberti of comScore, Inc about the prevalence of universal search results in the SERPs. Then it rapidly turned into “bait the Google guy,” …

Universal Search at SES New York 2008 Read more »

SES New York 2008: Converting Visitors Into Buyers

By Alec Cochrane Posted on March 19, 2008 Posted in A/B Testing, Persuasion Architecture, SES NY No Comments

This session was focused on converting visitors into buyers. Although the focus was primarily on e-commerce sites, the concept of conversion was extended to include b2b conversion points such as white paper downloads, e-newsletter sign-ups and subscriptions. There was a …

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Segment your data by campaign

By Alec Cochrane Posted on March 18, 2008 Posted in Campaign tracking, Google Analytics, HBX, Web Analytics No Comments
Segment your data by campaign
A Google Analytics dashboards

First job of this weeks post is to introduce my lovely colleague Kate Duffy. Ok its not that one really, but Kate has actually been writing some posts this week live from SES in New York. Firstly she wrote about …

Segment your data by campaign Read more »

SES New York 2008: Data Into Action

By Alec Cochrane Posted on March 18, 2008 Posted in analysing data, data into action, SES NY, Web Analytics No Comments

At SES New York Matt Bailey from SiteLogic presented on web analytics and managed to draw some enlightening similarities between Star Trek and data analysis. Being a hard core Star Trek fan Matt Bailey worked out that crew members dressed …

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Redefining the customer: People are cats, never dogs

By Alec Cochrane Posted on March 17, 2008 Posted in Engagement, Persuasion Architecture, SES NY 2 Comments

It’s the first day of SES New York and I’ve just attended a session about redefining the customer that compared humans to cats, pointed to the absence of beautiful women on conversion pages and gave some ideas how to make …

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Site Overlays and Persuasion Architecture

By Alec Cochrane Posted on March 4, 2008 Posted in Active Viewing, Google Analytics, HBX, Information Architecture, Persuasion Architecture, Web Analytics No Comments
Site Overlays and Persuasion Architecture

Previously on whencanistop I talked about HBX Active Viewing in terms of how to use it and how to use the results (ish). This time I around I am going to talk about how you can use the active viewing …

Site Overlays and Persuasion Architecture Read more »

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