Ok, I’m not going to go into too much detail here, but I’ve been playing around with SiteCatalyst today to see what it is like. Given that we use HBX at the moment we are probably in a similar boat…
Month: March 2008
Widget and Gadgets Examples: SES NY 2008
So I said I’d put up another post if I managed to find some examples of the widgets that were showcased in the widget and gadgets session at SES NY – and I have! I’ve found a link to loads…
Widgets and Gadgets at SES NY 08
I would love to be able to show you some of the widget and gadgets (wadgets?!) that were showcased in this session but I don’t have the links just yet. I’m going to do some searching and I’ll add another…
Universal Search at SES New York 2008
This session on universal search started well with the presentation of some interesting research data from James Laberti of comScore, Inc about the prevalence of universal search results in the SERPs. Then it rapidly turned into “bait the Google guy,”…
SES New York 2008: Converting Visitors Into Buyers
This session was focused on converting visitors into buyers. Although the focus was primarily on e-commerce sites, the concept of conversion was extended to include b2b conversion points such as white paper downloads, e-newsletter sign-ups and subscriptions. There was a…
Segment your data by campaign
First job of this weeks post is to introduce my lovely colleague Kate Duffy. Ok its not that one really, but Kate has actually been writing some posts this week live from SES in New York. Firstly she wrote about…
SES New York 2008: Data Into Action
At SES New York Matt Bailey from SiteLogic presented on web analytics and managed to draw some enlightening similarities between Star Trek and data analysis. Being a hard core Star Trek fan Matt Bailey worked out that crew members dressed…
Redefining the customer: People are cats, never dogs
It’s the first day of SES New York and I’ve just attended a session about redefining the customer that compared humans to cats, pointed to the absence of beautiful women on conversion pages and gave some ideas how to make…
Site Overlays and Persuasion Architecture
Alec Cochrane
Posted in Active Viewing, Google Analytics, HBX, Information Architecture, Persuasion Architecture, Web Analytics
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Previously on whencanistop I talked about HBX Active Viewing in terms of how to use it and how to use the results (ish). This time I around I am going to talk about how you can use the active viewing…
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