I got an email this morning from Google Analytics telling me that they’d added 7 new features to my Google analytics account: Hello Google Analytics user,We recently added powerful new features to your Google Analytics account. With these seven new …
Google Analytics updated to make it seem more ‘enterprise’ Read more »
Seeing as lots of people suddenly seem to be picking up on Twitter recently, I thought that maybe I should be adding my two pence worth to the conversation (obviously you can pick me up @acochrane). Why should I be …
Ok guys, I started this post at the end of last week, unfortunately my browser crashed on me and I hadn’t saved it (d’oh), so I thought I’d start again tonight. Basically Google Analytics has been given a bit of …
I was about to start this post with “Ok, I’ve talked about engagement before…”, but when searching for those posts, I realised that I’d started a post like that before, so I had to come up with something different. I …
I’ve just been reading a couple of blog posts about social media that stemmed from Jakob Nielsen’s Alertbox on reducing bounce rates. I’m not entirely sure Jakob Nielsen meant to do it, but he has started a bit of a …
Well I’ve just come back from the RBI eMarketing conference, where I did a couple of speeches. The second one was on A/B testing, where I did a couple of examples and got people to vote (thanks to all those …
It’s the first day of SES New York and I’ve just attended a session about redefining the customer that compared humans to cats, pointed to the absence of beautiful women on conversion pages and gave some ideas how to make …
Redefining the customer: People are cats, never dogs Read more »
Ok, I’ve talked about Engagement before on this blog (twice actually), so I am not going to repeat myself. There are a number of measures of engagement that you can use and these are detailed all over the place. My …
Well I had to talk about it at some point, so now is as good a time as any. Computer weekly has just had a major redesign (launched at the end of last week) and I am going to talk …
There was a bit of conversation recently around the measurement of engagement within the web analytics industry and I think that this has been brewing around this company for a while too (although under a different name). Whilst Avinash and …