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Category: Adobe

What Adobe should do for SiteCatalyst version 15

By Alec Cochrane Posted on October 4, 2010 Posted in Adobe, Omniture, SiteCatalyst, Web Analytics
What Adobe should do for SiteCatalyst version 15

Given that my last post was number 100, I was thinking that this post should be a Web Analytics 101, but then I decided that was too cheesy for even me.  So instead, I’ve come up with a list of …

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Three tips on how to get non-analysts doing more

By Alec Cochrane Posted on August 18, 2010 Posted in Adobe, Google Analytics, Omniture, Web Analytics
Three tips on how to get non-analysts doing more

Whilst having a chat with some people recently, it became apparent to me that the level of usage of our Analytics tools varies quite wildly across our organisation.  In fact, whilst researching this post I was sure that I had …

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Marketing Channel Reporting in Omniture

By Alec Cochrane Posted on July 26, 2010 Posted in Adobe, Omniture, SiteCatalyst, Web Analytics
Marketing Channel Reporting in Omniture

Recently I was involved in some top secret, hush hush beta testing.  But enough of virtually every single Google product that there is out there, I’ve actually been beta testing some exciting new Omniture products that were released with version …

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Adobe buys Omniture for $1.8bn

By Alec Cochrane Posted on September 15, 2009 Posted in Adobe, Omniture, Web Analytics
Adobe buys Omniture for $1.8bn

Whoa, you got that right.  Holy Cow was how one twitter post put it.  The whole Omniture hashtag on Twitter went mental over it.  I wonder if it will hit a trending topic.  Obviously the timing for us here in …

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