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Author: Alec Cochrane

New Omniture SiteCatalyst Dashboards

By Alec Cochrane Posted on April 13, 2010 Posted in Omniture, SiteCatalyst, Web Analytics
New Omniture SiteCatalyst Dashboards

The last couple of weeks have been quite hectic for me because we have made some changes to our implementation of Omniture on our site and so there has been a lot of testing.  Fortunately the release seemed to go …

New Omniture SiteCatalyst Dashboards Read more »

[Citation Needed]

By Alec Cochrane Posted on March 30, 2010 Posted in Business model, Publishing
[Citation Needed]

This week’s post is going to be slightly different, because I’m going to be doing some investigation.  I’m not sure I can count as an investigative journalist, because I’m not a journalist and I don’t really do much investigation, so …

[Citation Needed] Read more »

Web Analytics Wednesday With Alec!

By Alec Cochrane Posted on March 25, 2010 Posted in Information Architecture, Persuasion Architecture, SEO, Web Analytics Wednesday, WebTrends
Web Analytics Wednesday With Alec!

Ok, I should have written this post last week (what is it that Kate said about scent when she guest blogged and I said about Persuasion Architecture?), but I have recently been presenting at Web Analytic Wednesday in London.  For …

Web Analytics Wednesday With Alec! Read more »

Pitchforks and Torches at Reddit because of ‘Spammer’

By Alec Cochrane Posted on March 10, 2010 Posted in Social Bookmarking, Web Analytics
Pitchforks and Torches at Reddit because of ‘Spammer’

Wow – I’ve just realised that I haven’t posted anything about social media in over a year.  I’m slacking.  Then again I have posted more about social media than I have about SEO, so maybe I’ve been more slacking with …

Pitchforks and Torches at Reddit because of ‘Spammer’ Read more »

Building and Measuring Keyword Footprints

By Alec Cochrane Posted on February 17, 2010 Posted in Hitwise, SEO, Web Analytics
Building and Measuring Keyword Footprints

Well it is Search Engine Strategies (SES) in London this week, so I thought I had better be writing something about search engine optimisation.  This year’s SES has been taken over by web analytics guys (or so it would seem …

Building and Measuring Keyword Footprints Read more »

Are any Omniture reports ‘Standard’?

By Alec Cochrane Posted on February 8, 2010 Posted in Omniture, SiteCatalyst, Web Analytics
Are any Omniture reports ‘Standard’?
Adobe SiteCatalyst

As per usual, this post is inspired by someone else (isn’t that always the way?) and it has taken me several sessions to write.  This time it is inspired by Avinash Kaushik who wrote a post yesterday on “Analysis Ninjas: …

Are any Omniture reports ‘Standard’? Read more »

Integrating Voice of The Customer with Analytics data

By Alec Cochrane Posted on January 18, 2010 Posted in Omniture, SiteCatalyst, Voice of the Customer, Web Analytics
Integrating Voice of The Customer with Analytics data

After the last post where I got all Philosophical on you, I’m going back to my roots this week.  Partly because I spent half of last week sitting in front of the computer with a bit of writers block.  Possibly accentuated by the …

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What is a Web Analyst

By Alec Cochrane Posted on January 6, 2010 Posted in Web Analytics
What is a Web Analyst

“Oh Alec!” I hear you saying, “Are you feeling melancholy and wondering what life is all about?”  No more than normal is the answer that you’ll all be happy to hear.  It is a new year, but there is no …

What is a Web Analyst Read more »

Google Analytics updated to make it seem more ‘enterprise’

By Alec Cochrane Posted on December 3, 2009 Posted in Engagement, Google Analytics, Web Analytics
Google Analytics updated to make it seem more ‘enterprise’

I got an email this morning from Google Analytics telling me that they’d added 7 new features to my Google analytics account: Hello Google Analytics user,We recently added powerful new features to your Google Analytics account. With these seven new …

Google Analytics updated to make it seem more ‘enterprise’ Read more »

How Slashdot saw the new Cookie laws in the EU

By Alec Cochrane Posted on November 23, 2009 Posted in Cookies, Slashdot, Web Analytics
How Slashdot saw the new Cookie laws in the EU

As you may have noticed before, I am a reader of slashdot (although only an occasional reader these days as I pick up posts through slashdot’s twitter updates).  Last time I got something analytics related on to their front page …

How Slashdot saw the new Cookie laws in the EU Read more »

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