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Author: Alec Cochrane

What, why and how of cookies affecting your privacy

By Alec Cochrane Posted on August 31, 2010 Posted in Cookies, Web Analytics
What, why and how of cookies affecting your privacy

Privacy on the web is a heated subject.  You can tell it is because websites like Slashdot have their own section dedicated to it; at the beginning of every movie that you watch there is a bit that says ‘You …

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Three tips on how to get non-analysts doing more

By Alec Cochrane Posted on August 18, 2010 Posted in Adobe, Google Analytics, Omniture, Web Analytics
Three tips on how to get non-analysts doing more

Whilst having a chat with some people recently, it became apparent to me that the level of usage of our Analytics tools varies quite wildly across our organisation.  In fact, whilst researching this post I was sure that I had …

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Two good and three bad stories in Social Media

By Alec Cochrane Posted on August 5, 2010 Posted in Blogging, Digg, facebook, Reddit, Social Bookmarking, Twitter
Two good and three bad stories in Social Media

Social Media is the biggest thing in the world at the moment.  You can hardly look anywhere in the press without being reminded of Twitter, Facebook, Blogs, etc.  Well, of course you won’t fail to be reminded about blogs,  I …

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Marketing Channel Reporting in Omniture

By Alec Cochrane Posted on July 26, 2010 Posted in Adobe, Omniture, SiteCatalyst, Web Analytics
Marketing Channel Reporting in Omniture

Recently I was involved in some top secret, hush hush beta testing.  But enough of virtually every single Google product that there is out there, I’ve actually been beta testing some exciting new Omniture products that were released with version …

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EU cookie laws verified

By Alec Cochrane Posted on July 1, 2010 Posted in Cookies, Web Analytics
EU cookie laws verified

A bit of a stray from the norm this week on this blog, we’re going to talk about some legislation that has just been ratified by the EU.  Before I start I should point out that I am not a …

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6 Truths of the Internet and Web Analytics

By Alec Cochrane Posted on June 21, 2010 Posted in Web Analytics
6 Truths of the Internet and Web Analytics

Well I was reading an article (essay?) in the Guardian yesterday about the internet and it led me to the conclusion that I don’t write enough posts that are number based.  So I decided that maybe I should create a …

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Data Modelling and Statistical Significance in Web Analytics

By Alec Cochrane Posted on June 7, 2010 Posted in Statistics, Web Analytics
Data Modelling and Statistical Significance in Web Analytics

In the last month or so, I’ve been doing some data modelling so that we can build up some ‘forecasts’ for some of our KPIs for the next year.  Particularly of interest for you guys will be what I’ve been …

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Omniture Summit 2010 In London

By Alec Cochrane Posted on May 25, 2010 Posted in Omniture, Web Analytics
Omniture Summit 2010 In London

Last week I attended the first day of the Omniture Summit 2010 in London, so I thought today I would give my feedback of the day, the things I’ve learned and what I am going to do in the future …

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Conversion Funnel Analysis in Omniture SiteCatalyst

By Alec Cochrane Posted on May 11, 2010 Posted in Funnels, Omniture, SiteCatalyst, Web Analytics
Conversion Funnel Analysis in Omniture SiteCatalyst

Well last week I threatened to do it.  In fact, I think I’ve threatened to do it for quite some time, so here it is. Today I am finally going to do that follow up to the conversion funnel analysis …

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Congratulations, you are the 10,000 visit to this site

By Alec Cochrane Posted on May 4, 2010 Posted in Google Analytics, Web Analytics
Congratulations, you are the 10,000 visit to this site

Have a pat on the back.  Unfortunately I can’t give you a prize, because I’m not rich enough.  Sorry.  You’ll just have to make do with a warm fuzzy feeling in your belly.  This is the message that is going …

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