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Author: Alec Cochrane

The difference between Accuracy and Precision

By Alec Cochrane Posted on November 12, 2009 Posted in Statistics, Web Analytics
The difference between Accuracy and Precision

I did a Google search earlier on mentions on my blog of the word accuracy and the precision.  Neither appear at all.  That was a little depressing, because I’m sure I’ve written about this before.  But there you go.  Anyway, …

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Two years of WhenCanIStop

By Alec Cochrane Posted on November 2, 2009 Posted in Google Analytics, Web Analytics
Two years of WhenCanIStop

Oh I hate doing these posts every so often about my website and what’s been happening on it.  But then it comes around and I realise that I posted first on this blog just over two years ago, so I …

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Using Hitwise for large, diverse sites

By Alec Cochrane Posted on October 21, 2009 Posted in Hitwise, SEO, Web Analytics
Using Hitwise for large, diverse sites

It occurred to me the other day that I haven’t written a post on Hitwise in a while.  And it turns out that they aren’t just called Hitwise any more, they’ve changed their name to ‘Experian Hitwise‘.  I’m not sure …

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Adobe buys Omniture for $1.8bn

By Alec Cochrane Posted on September 15, 2009 Posted in Adobe, Omniture, Web Analytics
Adobe buys Omniture for $1.8bn

Whoa, you got that right.  Holy Cow was how one twitter post put it.  The whole Omniture hashtag on Twitter went mental over it.  I wonder if it will hit a trending topic.  Obviously the timing for us here in …

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How Publishers Could Do Micropayments

By Alec Cochrane Posted on September 15, 2009 Posted in Bing, Google, Publishing
How Publishers Could Do Micropayments

I’ve been thinking recently about how Publishers should set up their paid for model (given that News International have said they are going to do it).  Last time I wrote about it I was trying to work out if he …

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Some SEO basics

By Alec Cochrane Posted on September 3, 2009 Posted in SEO
Some SEO basics

Every time I write about SEO it amazes me that I’ve written so little about it in the past.  Don’t believe me?  When I talked about how to measure your seo effort back in March I said it then.  Admittedly …

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Reports/Dashboards v Analysis v Training

By Alec Cochrane Posted on August 17, 2009 Posted in Training, Web Analytics
Reports/Dashboards v Analysis v Training

Was it a little white rabbit that used to complain that there was so much to do, but so little time?  I can’t remember whether it was or not.  Cleary though, I have forgotten what I said two posts ago …

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Should Publishers charge for access to content?

By Alec Cochrane Posted on August 11, 2009 Posted in Business model, Publishing

I keep updated on the world of online publishing because, well, because I can.  And because I used to be involved in the whole thing until the beginning of the year.  So it hasn’t escaped my knowledge that Rupert Murdoch …

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Microsoft Bing doing Yahoo!’s search

By Alec Cochrane Posted on August 3, 2009 Posted in Bing, Google, SEO, Web Analytics, Yahoo Analytics
Microsoft Bing doing Yahoo!’s search

Normally the prose seem to flow from my fingers (well it seems like that to me and I don’t care what you think so there :)), however this week it doesn’t seem to have quite worked out like that this …

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Comments to blog increased traffic from search engines

By Alec Cochrane Posted on July 13, 2009 Posted in Google Analytics, Web Analytics
Comments to blog increased traffic from search engines

Every now and then I write one of these posts that talks about the traffic to my site.  It’s great because it means I can sit around and play with Google Analytics and come up with new bits of information …

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