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Author: Alec Cochrane

Learning to use SiteCatalyst

By Alec Cochrane Posted on January 11, 2009 Posted in Omniture, SiteCatalyst, Web Analytics
Learning to use SiteCatalyst

As you may (or may not) be aware, I have learnt how to use many different web analytics tools over the almost five years that I’ve been an analyst.  When I first started at the AA we used Redeye, where …

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Whencanistop – a year in numbers

By Alec Cochrane Posted on January 3, 2009 Posted in Active Viewing, Blogging, Google Analytics, HBX, Web Analytics
Whencanistop – a year in numbers

Everyone does one.  So that means I can too.  That’s all the justification I need.  No really – I don’t need anything more, just the satisfaction of knowing that everyone else is going to write about their blog in this …

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Business Models for Publishers

By Alec Cochrane Posted on December 24, 2008 Posted in advertising, Business model, Publishing

Given that I am changing jobs from working for the UK’s biggest B2B publishing company (that’s RBI, by the way) – I’m on holiday at the moment – to go and work for a Government website that gives advice to …

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How to make Slashdot work for you

By Alec Cochrane Posted on December 9, 2008 Posted in Social Bookmarking

A couple of weeks ago I wrote a post about how you can make digg work for you (admittedly the hard way, as opposed to the sending links around to a group of mates with a designated time for everyone …

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Using Hitwise dashboards

By Alec Cochrane Posted on December 2, 2008 Posted in Hitwise
Using Hitwise dashboards

Given that I am about to move jobs, I thought that it would be worthwhile getting a blog post out about a tool which I currently use, but may not do in the new job.  That tool would be Hitwise.  …

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How you can make Digg work for you

By Alec Cochrane Posted on November 18, 2008 Posted in Brand, Social Bookmarking
How you can make Digg work for you

I wrote this in a pit of fury when our company got their IP blocked by those lovely people over at Digg, because someone started spamming their site (I presume, they didn’t actually tell me why).  Since then I have …

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Google Analytics New Features

By Alec Cochrane Posted on November 10, 2008 Posted in Engagement, Google Analytics, Web Analytics
Google Analytics New Features

Ok guys, I started this post at the end of last week, unfortunately my browser crashed on me and I hadn’t saved it (d’oh), so I thought I’d start again tonight.  Basically Google Analytics has been given a bit of …

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Is Engagement a metric?

By Alec Cochrane Posted on October 29, 2008 Posted in Engagement, Web Analytics
Is Engagement a metric?

I was about to start this post with “Ok, I’ve talked about engagement before…”, but when searching for those posts, I realised that I’d started a post like that before, so I had to come up with something different.  I …

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Social bookmarking is all about networking

By Alec Cochrane Posted on October 16, 2008 Posted in Social Bookmarking, Web Analytics
Social bookmarking is all about networking

Whilst I was on the way home from playing tennis earlier (I know, it is far too cold to be playing tennis) I thought that I could have named this post ‘taking the fun out of social bookmarking’, but that …

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Half a Century of Posts

By Alec Cochrane Posted on October 6, 2008 Posted in Google Analytics, Web Analytics
Half a Century of Posts

Seeing as this is blog post number 50 and I’m almost a year in, I thought I might as well give you a nice update on how things are going.  Back in 2007 (October 10th) I posted the first of …

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