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Author: Alec Cochrane

The four types of web analytics Presentations

By Alec Cochrane Posted on September 30, 2008 Posted in Web Analytics
The four types of web analytics Presentations

I’ve just been asked to do a presentation at the end of the week that made me realise that there are four types of web analytics presentations.  I thought I’d run through the four types and give my hints and …

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Log file analysis is more important than ever

By Alec Cochrane Posted on September 9, 2008 Posted in Log file analysis, Web Analytics
Log file analysis is more important than ever

I was going to write this post a couple of weeks ago when I stumbled across Paul Holstein’s post on 404 error pages and how to find them.  Then I noticed from the comments on that post that June Dershewitz …

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Microsoft Analytics has had an overhaul

By Alec Cochrane Posted on September 1, 2008 Posted in Microsoft Adcenter Analytics, Web Analytics
Microsoft Analytics has had an overhaul

Actually, the headline is a bit of an exaggeration.  Microsoft Analytics hasn’t really had an overhaul, but has had a bit of a revamp.  You may remember my previous posts on the subject where I first reviewed Microsoft Adcenter Analytics …

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Using Hitwise to help your Social Bookmarking strategies

By Alec Cochrane Posted on August 11, 2008 Posted in Hitwise, Social Bookmarking
Using Hitwise to help your Social Bookmarking strategies

It is a summer of weddings for me at the moment, but I thought that I’d post about something that came up before the most recent one (congrats to my sister by the way).  Specifically we’ve been talking lots about …

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Web Form Design

By Alec Cochrane Posted on July 31, 2008 Posted in Funnels, HBX, Web Analytics
Web Form Design

In an uncharacteristic change, I’ve been reading some non-fiction on the train to work in the last couple of weeks and thought I’d blog about it here (albeit briefly) before moving on to some related web analytics stuff.  The book …

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The iPhone Changes the ball park for Mobile Analytics

By Alec Cochrane Posted on July 23, 2008 Posted in iPhone, Mobile Analytics, Omniture, Web Analytics
The iPhone Changes the ball park for Mobile Analytics

I’ll start this post today by saying that I’ve got a new iPhone.  Is it great?  Well it is according to cnet, and not so according to others.  Needless to say, I am impressed because I’ve gone from a horrible …

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AVG and the fake traffic debacle

By Alec Cochrane Posted on July 14, 2008 Posted in AVG, Web Analytics

No, this isn’t the start of my latest fantasy novel – where the schoolboy hero (Larry Plotter) of the story breaks into the realm of (final) fantasy to destroy the evil AVG from taking over the world (its the sequel …

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Social Bookmarking is about Brand

By Alec Cochrane Posted on July 7, 2008 Posted in Brand, Engagement, Social Bookmarking

I’ve just been reading a couple of blog posts about social media that stemmed from Jakob Nielsen’s Alertbox on reducing bounce rates.  I’m not entirely sure Jakob Nielsen meant to do it, but he has started a bit of a …

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How and what to do with your adwords campaigns in Google Analytics

By Alec Cochrane Posted on June 30, 2008 Posted in Google Analytics, PPC, Web Analytics
How and what to do with your adwords campaigns in Google Analytics

Last time I blogged about how you set up your campaigns in HBX and Google Analytics.  Whilst I have given a bit of a description on what to do with your campaigns in HBX before (more on that one later), …

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Setting Up Campaigns in HBX and Google Analytics

By Alec Cochrane Posted on June 25, 2008 Posted in Campaign tracking, Google Analytics, HBX, Web Analytics

Again, since I did a presentation on it last week, I thought I might as well blog about it as well. Last week I was talking to our conferences team about how they should use campaigns in HBX (although I’ll …

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