Your tables aren’t long enough
Like King Arthur and his gang at a kids tea party, I have been left to rue the size of tables recently. Whilst Arthur may have got out of this predicament by getting Merlin to do his magic, I only …
Author: Alec Cochrane
Bidding for paid keywords on your own brand
As I was writing a presentation for next week on paid keyword tracking, I was reminded of something that had happened to me in a previous job. Particularly this was bidding for keywords that included the brand name. Now for …
The end of HBX is not quite nigh
It’s all been happening recently. Well, if you live in the world of Analytics like we do then it has all been happening. Firstly there was news that Omniture and Visual Sciences have merged (more of that later), then suddenly …
Why I’ll be taking GooglePage Rank off my toolbar
You kind of new that at some point someone over at Google was going to do something a little silly and wipe all the good marketing that they’ve done over time into the dust bin. Ok, ok that is a …
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Getting your users to engage
There was a bit of conversation recently around the measurement of engagement within the web analytics industry and I think that this has been brewing around this company for a while too (although under a different name). Whilst Avinash and …
Using Link Analysis, you can work out what links work best in your articles
Do you know where people are clicking in your article? Do you know which links work best on a page? HBX’s clever link analysis tool can tell you all of this, so that you can work out which links work …
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Britney’s Dog Menaced by Sharks
A common theme around the Business at the moment is moving from writing articles for the magazine to writing articles for the web. More specifically what we are finding is that articles that are going into the magazine are also …
Is HBX active viewing awesome?
Yes it is, according to Stephane Hamel. However he was looking at it from a slightly different point of view than from how we will be looking at it within a publishing company. So how will we be looking at …
So what if we can’t measure conversion conventionally
If you don’t own an eCommerce website, you have to come up with some other success criteria for your site, which don’t necessarily have to relate to actions. An interesting post from Avinash Kaushik on this subject references Google Analytics, …
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