A/B testing to improve engagement
In a shock turnaround in fortunes this week I am going to blog about something I am planning on doing rather than something I have just done. Ergo this is probably not going to make much more sense than my …
Author: Alec Cochrane
Conversion Funnel Analysis: When, How and What
How often do I start a post of saying that I was doing a presentation this week and thought that it would be useful to give my findings (in a broad way) on this blog? Far too often. However this …
5 simple tricks to work out why your traffic has gone up
Ok, last week I talked about why January was great for traffic, but you can’t just leave it there. I finished the post with a comment saying that you need to find out why users are using the site more …
5 simple tricks to work out why your traffic has gone up Read more »
Isn’t January great for traffic?
I was sitting down doing my weekly reporting for the board (plus the several thousand other people who having discovered I do it decided that they wanted a piece of the action), when it occurred to me that January is …
Omniture’s SiteCatalyst HBX
Well two months ago I wrote about how the end of HBX wasn’t quite here yet. And it still isn’t here, quite yet. However it may be a lot closer than I anticipated two months ago with the announcement on …
Hitwise Part Deux – for the Sales team
We’ll continue in the theme of Hitwise after last week’s 6 tips. This week we are going to go into some of the other features of Hitwise that allow you to do some demographic and lifestyle based queries on yours …
6 tips for using Hitwise
Because I can, I am going to continue the theme of writing blog posts about things I’ve presented on recently. It kind of makes sense that I’ve gone to all the effort of putting together a power point presentation, so …
Setting up Dashboards in HBX
Ok, I’m not going to moan that I didn’t get told that HBX could do this as soon as they pushed it into their live system. No really. I’m not even going to moan that I had to work it …
The rules of engagement
Ok, I’ve talked about Engagement before on this blog (twice actually), so I am not going to repeat myself. There are a number of measures of engagement that you can use and these are detailed all over the place. My …
Launching a new site
Well I had to talk about it at some point, so now is as good a time as any. Computer weekly has just had a major redesign (launched at the end of last week) and I am going to talk …