Ok, last week I talked about why January was great for traffic, but you can’t just leave it there. I finished the post with a comment saying that you need to find out why users are using the site more …
5 simple tricks to work out why your traffic has gone up Read more »
I was sitting down doing my weekly reporting for the board (plus the several thousand other people who having discovered I do it decided that they wanted a piece of the action), when it occurred to me that January is …
Ok, I’m not going to moan that I didn’t get told that HBX could do this as soon as they pushed it into their live system. No really. I’m not even going to moan that I had to work it …
Ok, I’ve talked about Engagement before on this blog (twice actually), so I am not going to repeat myself. There are a number of measures of engagement that you can use and these are detailed all over the place. My …
Well I had to talk about it at some point, so now is as good a time as any. Computer weekly has just had a major redesign (launched at the end of last week) and I am going to talk …
Like King Arthur and his gang at a kids tea party, I have been left to rue the size of tables recently. Whilst Arthur may have got out of this predicament by getting Merlin to do his magic, I only …
As I was writing a presentation for next week on paid keyword tracking, I was reminded of something that had happened to me in a previous job. Particularly this was bidding for keywords that included the brand name. Now for …
It’s all been happening recently. Well, if you live in the world of Analytics like we do then it has all been happening. Firstly there was news that Omniture and Visual Sciences have merged (more of that later), then suddenly …
You kind of new that at some point someone over at Google was going to do something a little silly and wipe all the good marketing that they’ve done over time into the dust bin. Ok, ok that is a …
Why I’ll be taking GooglePage Rank off my toolbar Read more »
There was a bit of conversation recently around the measurement of engagement within the web analytics industry and I think that this has been brewing around this company for a while too (although under a different name). Whilst Avinash and …