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Category: Web Analytics

Microsoft Ad Center Analytics (aka Gatineau) Reviewed

By Alec Cochrane Posted on April 14, 2008 Posted in Gatineau, Web Analytics
Microsoft Ad Center Analytics (aka Gatineau) Reviewed

Because I said I would two weeks back, I thought that I’d give you an update on what I thought of Microsoft’s Gatineau (or Ad center Analytics as it is now called). These are just my initial thoughts, by the …

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What do I do because of my Analytics?

By Alec Cochrane Posted on April 7, 2008 Posted in Blogging, Web Analytics

The million dollar question is having spent all of last week looking at my analytics, what conclusions have I drawn from it and what am I going to do about it. I think maybe it is a time to revisit …

What do I do because of my Analytics? Read more »

Traffic for Whencanistop

By Alec Cochrane Posted on April 3, 2008 Posted in Blogging, Google Analytics, Web Analytics
Traffic for Whencanistop

I thought that in this post I might share with you some information on the amount of traffic I’ve been getting to this blog and give you some insight as to how it works. It should give you a good …

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SiteCatalyst compared to HBX

By Alec Cochrane Posted on March 27, 2008 Posted in HBX, Omniture, SiteCatalyst, Web Analytics

Ok, I’m not going to go into too much detail here, but I’ve been playing around with SiteCatalyst today to see what it is like. Given that we use HBX at the moment we are probably in a similar boat …

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Segment your data by campaign

By Alec Cochrane Posted on March 18, 2008 Posted in Campaign tracking, Google Analytics, HBX, Web Analytics
Segment your data by campaign
A Google Analytics dashboards

First job of this weeks post is to introduce my lovely colleague Kate Duffy. Ok its not that one really, but Kate has actually been writing some posts this week live from SES in New York. Firstly she wrote about …

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SES New York 2008: Data Into Action

By Alec Cochrane Posted on March 18, 2008 Posted in analysing data, data into action, SES NY, Web Analytics

At SES New York Matt Bailey from SiteLogic presented on web analytics and managed to draw some enlightening similarities between Star Trek and data analysis. Being a hard core Star Trek fan Matt Bailey worked out that crew members dressed …

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Site Overlays and Persuasion Architecture

By Alec Cochrane Posted on March 4, 2008 Posted in Active Viewing, Google Analytics, HBX, Information Architecture, Persuasion Architecture, Web Analytics
Site Overlays and Persuasion Architecture

Previously on whencanistop I talked about HBX Active Viewing in terms of how to use it and how to use the results (ish). This time I around I am going to talk about how you can use the active viewing …

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The Advantages of Social Bookmarking

By Alec Cochrane Posted on February 25, 2008 Posted in Social Bookmarking, Web Analytics

I have been thinking about posting on this subject (slightly different to my normal ‘how to’ and ‘techniques’ postings that I normally do) for quite a while. It actually comes out of analysis that I have done for several websites …

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A/B testing to improve engagement

By Alec Cochrane Posted on February 18, 2008 Posted in A/B Testing, HBX, Information Architecture, Persuasion Architecture, Web Analytics

In a shock turnaround in fortunes this week I am going to blog about something I am planning on doing rather than something I have just done. Ergo this is probably not going to make much more sense than my …

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Conversion Funnel Analysis: When, How and What

By Alec Cochrane Posted on February 12, 2008 Posted in Funnels, HBX, Web Analytics
Conversion Funnel Analysis:  When, How and What

How often do I start a post of saying that I was doing a presentation this week and thought that it would be useful to give my findings (in a broad way) on this blog? Far too often. However this …

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