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Category: Web Analytics

Log file analysis is more important than ever

By Alec Cochrane Posted on September 9, 2008 Posted in Log file analysis, Web Analytics
Log file analysis is more important than ever

I was going to write this post a couple of weeks ago when I stumbled across Paul Holstein’s post on 404 error pages and how to find them.  Then I noticed from the comments on that post that June Dershewitz …

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Microsoft Analytics has had an overhaul

By Alec Cochrane Posted on September 1, 2008 Posted in Microsoft Adcenter Analytics, Web Analytics
Microsoft Analytics has had an overhaul

Actually, the headline is a bit of an exaggeration.  Microsoft Analytics hasn’t really had an overhaul, but has had a bit of a revamp.  You may remember my previous posts on the subject where I first reviewed Microsoft Adcenter Analytics …

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Web Form Design

By Alec Cochrane Posted on July 31, 2008 Posted in Funnels, HBX, Web Analytics
Web Form Design

In an uncharacteristic change, I’ve been reading some non-fiction on the train to work in the last couple of weeks and thought I’d blog about it here (albeit briefly) before moving on to some related web analytics stuff.  The book …

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The iPhone Changes the ball park for Mobile Analytics

By Alec Cochrane Posted on July 23, 2008 Posted in iPhone, Mobile Analytics, Omniture, Web Analytics
The iPhone Changes the ball park for Mobile Analytics

I’ll start this post today by saying that I’ve got a new iPhone.  Is it great?  Well it is according to cnet, and not so according to others.  Needless to say, I am impressed because I’ve gone from a horrible …

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AVG and the fake traffic debacle

By Alec Cochrane Posted on July 14, 2008 Posted in AVG, Web Analytics

No, this isn’t the start of my latest fantasy novel – where the schoolboy hero (Larry Plotter) of the story breaks into the realm of (final) fantasy to destroy the evil AVG from taking over the world (its the sequel …

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How and what to do with your adwords campaigns in Google Analytics

By Alec Cochrane Posted on June 30, 2008 Posted in Google Analytics, PPC, Web Analytics
How and what to do with your adwords campaigns in Google Analytics

Last time I blogged about how you set up your campaigns in HBX and Google Analytics.  Whilst I have given a bit of a description on what to do with your campaigns in HBX before (more on that one later), …

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Setting Up Campaigns in HBX and Google Analytics

By Alec Cochrane Posted on June 25, 2008 Posted in Campaign tracking, Google Analytics, HBX, Web Analytics

Again, since I did a presentation on it last week, I thought I might as well blog about it as well. Last week I was talking to our conferences team about how they should use campaigns in HBX (although I’ll …

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Engagement is Conversation

By Alec Cochrane Posted on June 10, 2008 Posted in Engagement, Web Analytics
Engagement is Conversation

Well I’ve just come back from the RBI eMarketing conference, where I did a couple of speeches. The second one was on A/B testing, where I did a couple of examples and got people to vote (thanks to all those …

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Moving from HBX to SiteCatalyst – Part 1

By Alec Cochrane Posted on May 19, 2008 Posted in HBX, Omniture, SiteCatalyst, Web Analytics

Ok, we’re finally at the point where we are about to start thinking about moving from HBX to SiteCatalyst. I think I’ll keep an updated version of this going every week just as a catalogue of what is going on. …

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Yahoo buys IndexTools to Continue Consolidation

By Alec Cochrane Posted on April 16, 2008 Posted in Gatineau, Google Analytics, HBX, IndexTools, Omniture, Web Analytics

Seeing as I had the temerity to link to Aurélie Pols’ blog post about Yahoo’s acquisition and subsequent decision to release for free on Slashdot, I thought that I’d better write a post on it. Not least because I had …

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