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Category: Web Analytics

Reports/Dashboards v Analysis v Training

By Alec Cochrane Posted on August 17, 2009 Posted in Training, Web Analytics
Reports/Dashboards v Analysis v Training

Was it a little white rabbit that used to complain that there was so much to do, but so little time?  I can’t remember whether it was or not.  Cleary though, I have forgotten what I said two posts ago …

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Microsoft Bing doing Yahoo!’s search

By Alec Cochrane Posted on August 3, 2009 Posted in Bing, Google, SEO, Web Analytics, Yahoo Analytics
Microsoft Bing doing Yahoo!’s search

Normally the prose seem to flow from my fingers (well it seems like that to me and I don’t care what you think so there :)), however this week it doesn’t seem to have quite worked out like that this …

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Comments to blog increased traffic from search engines

By Alec Cochrane Posted on July 13, 2009 Posted in Google Analytics, Web Analytics
Comments to blog increased traffic from search engines

Every now and then I write one of these posts that talks about the traffic to my site.  It’s great because it means I can sit around and play with Google Analytics and come up with new bits of information …

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Web Analytics is dead

By Alec Cochrane Posted on July 2, 2009 Posted in Persuasion Architecture, Twitter, Usability, Web Analytics
Web Analytics is dead

Well if James can declare that Usability is dead, surely I can declare that web analytics is dead.  In fact, this whole point is quite interesting and will actually have some real impact in where we are going and what …

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SiteCatalyst Excel client isn’t quite as good as report builder

By Alec Cochrane Posted on June 8, 2009 Posted in Excel Client, HBX, Omniture, SiteCatalyst, Web Analytics
SiteCatalyst Excel client isn’t quite as good as report builder

In my previous job, when I first started thinking about moving from HBX to SiteCatalyst, I had a big concern over whether we could use the excel client in the same way as we did Report builder.  Now I use …

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SAINT classification – a walk through

By Alec Cochrane Posted on June 6, 2009 Posted in Omniture, Web Analytics
SAINT classification – a walk through

Calm down all those Roger Moore (or Val Kilmer if you’re a bit younger) fans, I’m not going to talk about him at all in here.  Sorry.  Instead I am going to talk about something that I am doing at …

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What affect will the online publishing crisis have on web analytics?

By Alec Cochrane Posted on May 18, 2009 Posted in Publishing, Web Analytics

Keeping my eye out in the press as I do, I haven’t failed to notice that the online publishing world has been going through a bit of a crisis recently.  Rupert Murdoch recently claimed that he might move his newspapers …

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More Web Analytics for Content Editors

By Alec Cochrane Posted on April 21, 2009 Posted in clickmap, Editorial, Google Analytics, Omniture, Persuasion Architecture, SiteCatalyst, Web Analytics
More Web Analytics for Content Editors

Well I’d been writing the previous post for ages and decided that it was time to cut it in half and write one half that dealt with the metrics that content editors use and the second half was going to …

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Web Analytics for Content editors

By Alec Cochrane Posted on April 20, 2009 Posted in Editorial, Google Analytics, Omniture, SiteCatalyst, Web Analytics
Web Analytics for Content editors

Recently (ok, it seems like it was recently, but actually it was almost a month ago now – where does time go) I was reading a post on the web analytics forum about training in Web Analytics for editors.  It …

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What Yahoo! should learn from ‘Gatineau’

By Alec Cochrane Posted on March 23, 2009 Posted in Gatineau, Google Analytics, Microsoft Adcenter Analytics, Web Analytics, Yahoo Analytics
What Yahoo! should learn from ‘Gatineau’

In a bit of a change of direction for me, I’m going to post today on something that has happened in the industry and not something that can help you with your business (sorry!).  You may or may not have …

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