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Category: Web Analytics

Building and Measuring Keyword Footprints

By Alec Cochrane Posted on February 17, 2010 Posted in Hitwise, SEO, Web Analytics
Building and Measuring Keyword Footprints

Well it is Search Engine Strategies (SES) in London this week, so I thought I had better be writing something about search engine optimisation.  This year’s SES has been taken over by web analytics guys (or so it would seem …

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Are any Omniture reports ‘Standard’?

By Alec Cochrane Posted on February 8, 2010 Posted in Omniture, SiteCatalyst, Web Analytics
Are any Omniture reports ‘Standard’?
Adobe SiteCatalyst

As per usual, this post is inspired by someone else (isn’t that always the way?) and it has taken me several sessions to write.  This time it is inspired by Avinash Kaushik who wrote a post yesterday on “Analysis Ninjas: …

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Integrating Voice of The Customer with Analytics data

By Alec Cochrane Posted on January 18, 2010 Posted in Omniture, SiteCatalyst, Voice of the Customer, Web Analytics
Integrating Voice of The Customer with Analytics data

After the last post where I got all Philosophical on you, I’m going back to my roots this week.  Partly because I spent half of last week sitting in front of the computer with a bit of writers block.  Possibly accentuated by the …

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What is a Web Analyst

By Alec Cochrane Posted on January 6, 2010 Posted in Web Analytics
What is a Web Analyst

“Oh Alec!” I hear you saying, “Are you feeling melancholy and wondering what life is all about?”  No more than normal is the answer that you’ll all be happy to hear.  It is a new year, but there is no …

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Google Analytics updated to make it seem more ‘enterprise’

By Alec Cochrane Posted on December 3, 2009 Posted in Engagement, Google Analytics, Web Analytics
Google Analytics updated to make it seem more ‘enterprise’

I got an email this morning from Google Analytics telling me that they’d added 7 new features to my Google analytics account: Hello Google Analytics user,We recently added powerful new features to your Google Analytics account. With these seven new …

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How Slashdot saw the new Cookie laws in the EU

By Alec Cochrane Posted on November 23, 2009 Posted in Cookies, Slashdot, Web Analytics
How Slashdot saw the new Cookie laws in the EU

As you may have noticed before, I am a reader of slashdot (although only an occasional reader these days as I pick up posts through slashdot’s twitter updates).  Last time I got something analytics related on to their front page …

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The difference between Accuracy and Precision

By Alec Cochrane Posted on November 12, 2009 Posted in Statistics, Web Analytics
The difference between Accuracy and Precision

I did a Google search earlier on mentions on my blog of the word accuracy and the precision.  Neither appear at all.  That was a little depressing, because I’m sure I’ve written about this before.  But there you go.  Anyway, …

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Two years of WhenCanIStop

By Alec Cochrane Posted on November 2, 2009 Posted in Google Analytics, Web Analytics
Two years of WhenCanIStop

Oh I hate doing these posts every so often about my website and what’s been happening on it.  But then it comes around and I realise that I posted first on this blog just over two years ago, so I …

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Using Hitwise for large, diverse sites

By Alec Cochrane Posted on October 21, 2009 Posted in Hitwise, SEO, Web Analytics
Using Hitwise for large, diverse sites

It occurred to me the other day that I haven’t written a post on Hitwise in a while.  And it turns out that they aren’t just called Hitwise any more, they’ve changed their name to ‘Experian Hitwise‘.  I’m not sure …

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Adobe buys Omniture for $1.8bn

By Alec Cochrane Posted on September 15, 2009 Posted in Adobe, Omniture, Web Analytics
Adobe buys Omniture for $1.8bn

Whoa, you got that right.  Holy Cow was how one twitter post put it.  The whole Omniture hashtag on Twitter went mental over it.  I wonder if it will hit a trending topic.  Obviously the timing for us here in …

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