This week we’ve been looking at how we do a SalesForce integration with SiteCatalyst, so I thought I’d write a post about the benefits and how it works in a no way predictable theme to the posts on this blog. …
Salesforce integration with SiteCatalyst through Genesis: Why, How and What Read more »
Whilst the world finally catches up with the Analytics industry to talk about cookies, I’m going to move off from cookies and go back to one of my educational pieces. That’s just how I roll. Today I am going to …
It’s not unusual for me to write about cookies. So I am going to continue doing so! Last week we had a web analytics Wednesday event where we looked at data and privacy issues which the poor chap who was …
Cookies are the best way to track users. Or are they? Read more »
For those of you who are unaware, I have recently changed jobs and in those situations you always end up thinking about new things in different areas. Recently one of the things that I have been thinking about is how …
Page Names in Analytics and why they are important Read more »
Well it is this time of year that the world and his son comes out and does some predictions on the next couple of years, so I who am I to buck the trend? Admittedly I am going to look …
4 Predictions on the Future of the Web and Analytics Read more »
I’ve just realised it has been a month since I last posted. That is too long, so my humble apologies. For those of you who aren’t aware I have been guest posting on eConsultancy as well (follow me on facebook/twitter …
Five tips for Analytics for lead generation or offsite conversion websites Read more »
I was prompted to write this post by Hitwise (of all people) who told me that they were running a beta test that shows a total number of visits. One of the questions in the test was “Did the reports …
Why you can’t compare figures from different Analytics tools Read more »
Given that my last post was number 100, I was thinking that this post should be a Web Analytics 101, but then I decided that was too cheesy for even me. So instead, I’ve come up with a list of …
What Adobe should do for SiteCatalyst version 15 Read more »
Wow, who would have thought it? Almost three years ago when I started this thing I was sure that it was going to be a short little thing that would get no traction whatsoever. But here we are looking down …
Privacy on the web is a heated subject. You can tell it is because websites like Slashdot have their own section dedicated to it; at the beginning of every movie that you watch there is a bit that says ‘You …
What, why and how of cookies affecting your privacy Read more »