Last time I suggested that I should write a blog post about funnel analysis in Google Analytics, because all my conversion funnel analysis blog posts had been successful. So this week I am writing a blog post about conversion funnel analysis. …
How to do Conversion Funnel Analysis in Google Analytics Read more »
Happy birthday to me, happy birthday to me, happy birthday dear whencanistop, happy birthday to me. Yes, four years ago the humble blog that you are reading at this precise moment was born (well it was born four years ago …
A lot of my time in the last couple of weeks has been taken up with a new blog that I’m working on for work. In case you haven’t realised, I am going to be a regular contributor to the …
In a perfect world either all your prospective customers would know about you or they would be able to find you in a search engines because you’d rank for all those search terms that prospective customers (even those that don’t …
Tips for Building your Google Adwords to help Analysis Read more »
In the past couple of weeks I’ve had a couple of clients ask me about the Marketing channels report in SiteCatalyst. I was part of the beta programme in my last job (do I get in trouble from Omniture for …
4 Tips to get more out of SiteCatalyst Marketing Channels Read more »
About a year ago I wrote a post on the new Omniture SiteCatalyst Dashboards. This time around I’m going to give you a few hints and tricks of things that you can do to make it all work a bit …
It was a law that no UK business wanted, the Government didn’t want to implement, the media didn’t understand and the people knew little about. So how did a near-on technically impossible law get implemented 5 days ago on the …
An open letter to the ICO: A solution to the new EU cookie legislation Read more »
So this week the Information Commissioners office published their guidelines on cookies following their ratification into law. The outcome is that they’ve essentially said that you should get explicit consent from your users for all but the ‘essential’ cookies. Analytics …
We’ve been talking about social media in the office quite a lot recently. And why not, it is not just starting to take off in the sense that people are using it, but that Marketers are wondering how they make …
Social Media Integration with Web Analytics: How, Why, What Read more »
This is my first post for a while on this blog, but I have mitigating circumstances – I’ve just come out of hospital having had some knee surgery. You’ll be pleased to hear that this hasn’t stopped me making bad …
Four ways to make use of the new Google Analytics interface Read more »