I’ve been working in retail recently and it has highlighted to me the absolute massive importance of stock (and that half explains the absence on here of my posts – I promise I’ll be back more now!). When I worked …
A couple of weeks ago I was privileged to talk at ProductTank in London: a group of product managers who meet monthly to have a few drinks and talk about being a product manager (well worth signing up if you …
It’s been a while since I’ve posted (sorry about that) – I’m halfway through the middle of trying to rework out the purpose of this blog, who the audience should be and what it should look like. But in the …
Why are you wasting your money on an SEO agency? Read more »
Measure Camp is coming this Saturday! For those of you who are blissfully unaware, Measure Camp is an ‘unconference’ held here in London for Web Analytics people. The unconference bit refers to the fact that we have no preplanned speakers …
The six presentation you won’t see at Measure Camp 3 Read more »
Conversion funnel analysis is so 2008. But I’m in a retro mood, so we’re going to revisit it again, this time updating the series to show how you do conversion funnel analysis in WebTrends. It is quite worrying actually that …
I’m repeatedly amazed by how often people come to me to tell me about their struggles in analytics and it stems from failing to do one basic step right at the beginning. I say ‘basic’, where of course I should …
Build a Measurement Framework before you do any Analytics to avoid failure Read more »
I’ve been in my current job for about a year now and I’ve been working quite a lot with WebTrends (as well as Google Analytics and all sorts), but this week I’ve been working on SiteCatalyst with a client again. …
What WebTrends should do for Analytics version 12 Read more »
With the risk of teaching grandmothers to suck eggs, I’m going to spend a bit of time today talking about A/B testing and multivariate testing. Last time I wrote about this was five years ago when I wrote about how …
6 steps to get the most out of AB or Multivariate testing Read more »
Whilst at Measure Camp a couple of weeks ago I attended one session entitled ‘Does anyone outside this room care about Web Analytics?’ At it, I posited that many people’s dissatisfaction with organisations was just a misinterpretation of a maturity model …
What should managers do with their Analytics function? Read more »
About three years ago (I know I wrote recently about 5 years of WhenCanIStop, but it doesn’t really feel like all these things were so long ago) I wrote a post about whether any Omniture reports were standard. I summarised …