The Importance of Tracking Stock in Analytics
I’ve been working in retail recently and it has highlighted to me the absolute massive importance …
Web Analytics
What are ‘segments’ in Measurement Frameworks?
A couple of weeks ago I was privileged to talk at ProductTank in London: a group …
Why are you wasting your money on an SEO agency?
It’s been a while since I’ve posted (sorry about that) – I’m halfway through the middle …
Why are you wasting your money on an SEO agency? Read more →
The six presentation you won’t see at Measure Camp 3
Measure Camp is coming this Saturday! For those of you who are blissfully unaware, Measure Camp …
The six presentation you won’t see at Measure Camp 3 Read more →
Conversion Funnel Analysis in WebTrends
Conversion funnel analysis is so 2008. But I’m in a retro mood, so we’re going to …
Build a Measurement Framework before you do any Analytics to avoid failure
I’m repeatedly amazed by how often people come to me to tell me about their struggles …
Build a Measurement Framework before you do any Analytics to avoid failure Read more →
What WebTrends should do for Analytics version 12
I’ve been in my current job for about a year now and I’ve been working quite …
What WebTrends should do for Analytics version 12 Read more →
6 steps to get the most out of AB or Multivariate testing
With the risk of teaching grandmothers to suck eggs, I’m going to spend a bit of …
6 steps to get the most out of AB or Multivariate testing Read more →
What should managers do with their Analytics function?
Whilst at Measure Camp a couple of weeks ago I attended one session entitled ‘Does anyone outside …
What should managers do with their Analytics function? Read more →
Are Any WebTrends Reports ‘Standard’?
About three years ago (I know I wrote recently about 5 years of WhenCanIStop, but it …