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Category: SEO

4 Predictions on the Future of the Web and Analytics

By Alec Cochrane Posted on January 4, 2011 Posted in Mobile Analytics, SEO, Web Analytics
4 Predictions on the Future of the Web and Analytics

Well it is this time of year that the world and his son comes out and does some predictions on the next couple of years, so I who am I to buck the trend?  Admittedly I am going to look …

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Web Analytics Wednesday With Alec!

By Alec Cochrane Posted on March 25, 2010 Posted in Information Architecture, Persuasion Architecture, SEO, Web Analytics Wednesday, WebTrends
Web Analytics Wednesday With Alec!

Ok, I should have written this post last week (what is it that Kate said about scent when she guest blogged and I said about Persuasion Architecture?), but I have recently been presenting at Web Analytic Wednesday in London.  For …

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Building and Measuring Keyword Footprints

By Alec Cochrane Posted on February 17, 2010 Posted in Hitwise, SEO, Web Analytics
Building and Measuring Keyword Footprints

Well it is Search Engine Strategies (SES) in London this week, so I thought I had better be writing something about search engine optimisation.  This year’s SES has been taken over by web analytics guys (or so it would seem …

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Using Hitwise for large, diverse sites

By Alec Cochrane Posted on October 21, 2009 Posted in Hitwise, SEO, Web Analytics
Using Hitwise for large, diverse sites

It occurred to me the other day that I haven’t written a post on Hitwise in a while.  And it turns out that they aren’t just called Hitwise any more, they’ve changed their name to ‘Experian Hitwise‘.  I’m not sure …

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Some SEO basics

By Alec Cochrane Posted on September 3, 2009 Posted in SEO
Some SEO basics

Every time I write about SEO it amazes me that I’ve written so little about it in the past.  Don’t believe me?  When I talked about how to measure your seo effort back in March I said it then.  Admittedly …

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Microsoft Bing doing Yahoo!’s search

By Alec Cochrane Posted on August 3, 2009 Posted in Bing, Google, SEO, Web Analytics, Yahoo Analytics
Microsoft Bing doing Yahoo!’s search

Normally the prose seem to flow from my fingers (well it seems like that to me and I don’t care what you think so there :)), however this week it doesn’t seem to have quite worked out like that this …

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Measuring your SEO efforts

By Alec Cochrane Posted on March 9, 2009 Posted in Google Analytics, SEO, SiteCatalyst, Web Analytics
Measuring your SEO efforts

Right, it occurred to me that my last post was particularly dull.  As pointed out by a couple of people on Twitter when I couldn’t work out whether I’d posted it correctly or not (thanks again guys).  So this one …

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Using Hitwise to Help Drive Search Strategy

By Alec Cochrane Posted on May 12, 2008 Posted in Hitwise, PPC, SEO
Using Hitwise to Help Drive Search Strategy

Not long ago I wrote 6 tips for using Hitwise and a bit of an introduction as to how you can use Hitwise to help your sales teams sell. The next step is to look at how you can use …

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Launching a new site

By Alec Cochrane Posted on November 26, 2007 Posted in Engagement, Information Architecture, SEO, Usability, Web Analytics
Launching a new site

Well I had to talk about it at some point, so now is as good a time as any. Computer weekly has just had a major redesign (launched at the end of last week) and I am going to talk …

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