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Web Analytics is dead
Persuasion Architecture, Twitter, Usability, Web Analytics

Web Analytics is dead

Alec Cochrane Jul 2, 2009

Well if James can declare that Usability is dead, surely I can declare that web analytics …

Web Analytics is dead Read more →

SiteCatalyst Excel client isn’t quite as good as report builder
Excel Client, HBX, Omniture, SiteCatalyst, Web Analytics

SiteCatalyst Excel client isn’t quite as good as report builder

Alec Cochrane Jun 8, 2009

In my previous job, when I first started thinking about moving from HBX to SiteCatalyst, I …

SiteCatalyst Excel client isn’t quite as good as report builder Read more →

SAINT classification – a walk through
Omniture, Web Analytics

SAINT classification – a walk through

Alec Cochrane Jun 6, 2009

Calm down all those Roger Moore (or Val Kilmer if you’re a bit younger) fans, I’m …

SAINT classification – a walk through Read more →

Publishing, Web Analytics

What affect will the online publishing crisis have on web analytics?

Alec Cochrane May 18, 2009

Keeping my eye out in the press as I do, I haven’t failed to notice that …

What affect will the online publishing crisis have on web analytics? Read more →

More Web Analytics for Content Editors
clickmap, Editorial, Google Analytics, Omniture, Persuasion Architecture, SiteCatalyst, Web Analytics

More Web Analytics for Content Editors

Alec Cochrane Apr 21, 2009

Well I’d been writing the previous post for ages and decided that it was time to …

More Web Analytics for Content Editors Read more →

Web Analytics for Content editors
Editorial, Google Analytics, Omniture, SiteCatalyst, Web Analytics

Web Analytics for Content editors

Alec Cochrane Apr 20, 2009

Recently (ok, it seems like it was recently, but actually it was almost a month ago …

Web Analytics for Content editors Read more →

What Yahoo! should learn from ‘Gatineau’
Gatineau, Google Analytics, Microsoft Adcenter Analytics, Web Analytics, Yahoo Analytics

What Yahoo! should learn from ‘Gatineau’

Alec Cochrane Mar 23, 2009

In a bit of a change of direction for me, I’m going to post today on …

What Yahoo! should learn from ‘Gatineau’ Read more →

Measuring your SEO efforts
Google Analytics, SEO, SiteCatalyst, Web Analytics

Measuring your SEO efforts

Alec Cochrane Mar 9, 2009

Right, it occurred to me that my last post was particularly dull.  As pointed out by …

Measuring your SEO efforts Read more →

Databases and SiteCatalyst
Database, Omniture, SiteCatalyst, Web Analytics

Databases and SiteCatalyst

Alec Cochrane Feb 17, 2009

Having gone from writing really interesting stuff about Twitter, slashdot, Digg and other ‘fun’ things, I …

Databases and SiteCatalyst Read more →

Twittering away – what should you measure
Engagement, Social Bookmarking, Twitter, Web Analytics

Twittering away – what should you measure

Alec Cochrane Jan 30, 2009

Seeing as lots of people suddenly seem to be picking up on Twitter recently, I thought …

Twittering away – what should you measure Read more →

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