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The four types of web analytics Presentations
Web Analytics

The four types of web analytics Presentations

Alec Cochrane Sep 30, 2008

I’ve just been asked to do a presentation at the end of the week that made …

The four types of web analytics Presentations Read more →

Log file analysis is more important than ever
Log file analysis, Web Analytics

Log file analysis is more important than ever

Alec Cochrane Sep 9, 2008

I was going to write this post a couple of weeks ago when I stumbled across …

Log file analysis is more important than ever Read more →

Microsoft Analytics has had an overhaul
Microsoft Adcenter Analytics, Web Analytics

Microsoft Analytics has had an overhaul

Alec Cochrane Sep 1, 2008

Actually, the headline is a bit of an exaggeration.  Microsoft Analytics hasn’t really had an overhaul, …

Microsoft Analytics has had an overhaul Read more →

Using Hitwise to help your Social Bookmarking strategies
Hitwise, Social Bookmarking

Using Hitwise to help your Social Bookmarking strategies

Alec Cochrane Aug 11, 2008

It is a summer of weddings for me at the moment, but I thought that I’d …

Using Hitwise to help your Social Bookmarking strategies Read more →

Web Form Design
Funnels, HBX, Web Analytics

Web Form Design

Alec Cochrane Jul 31, 2008

In an uncharacteristic change, I’ve been reading some non-fiction on the train to work in the …

Web Form Design Read more →

The iPhone Changes the ball park for Mobile Analytics
iPhone, Mobile Analytics, Omniture, Web Analytics

The iPhone Changes the ball park for Mobile Analytics

Alec Cochrane Jul 23, 2008

I’ll start this post today by saying that I’ve got a new iPhone.  Is it great?  …

The iPhone Changes the ball park for Mobile Analytics Read more →

AVG, Web Analytics

AVG and the fake traffic debacle

Alec Cochrane Jul 14, 2008

No, this isn’t the start of my latest fantasy novel – where the schoolboy hero (Larry …

AVG and the fake traffic debacle Read more →

Brand, Engagement, Social Bookmarking

Social Bookmarking is about Brand

Alec Cochrane Jul 7, 2008

I’ve just been reading a couple of blog posts about social media that stemmed from Jakob …

Social Bookmarking is about Brand Read more →

How and what to do with your adwords campaigns in Google Analytics
Google Analytics, PPC, Web Analytics

How and what to do with your adwords campaigns in Google Analytics

Alec Cochrane Jun 30, 2008

Last time I blogged about how you set up your campaigns in HBX and Google Analytics.  …

How and what to do with your adwords campaigns in Google Analytics Read more →

Campaign tracking, Google Analytics, HBX, Web Analytics

Setting Up Campaigns in HBX and Google Analytics

Alec Cochrane Jun 25, 2008

Again, since I did a presentation on it last week, I thought I might as well …

Setting Up Campaigns in HBX and Google Analytics Read more →

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