You’ll have noticed that there has been a lack of posts on here recently and that is been because I’ve been quite busy in the office. What have I been busy with? Well one thing that has been going on …
The difference between Optimisation and Strategy Read more »
Measure Camp is coming this Saturday! For those of you who are blissfully unaware, Measure Camp is an ‘unconference’ held here in London for Web Analytics people. The unconference bit refers to the fact that we have no preplanned speakers …
The six presentation you won’t see at Measure Camp 3 Read more »
Conversion funnel analysis is so 2008. But I’m in a retro mood, so we’re going to revisit it again, this time updating the series to show how you do conversion funnel analysis in WebTrends. It is quite worrying actually that …
Net neutrality is an important topic – far more important than a simple Analytics blog could ever hope to cover – and covers many different areas. From ensuring that network operators don’t filter or throttle particular connection types for the …
The Great FireWall of Cameron is bad for non-parents, parents and children Read more »
Online attribution is a thorny subject. Peter O’Neill thinks that “the data it is possible to collect will always be incomplete – leading to incorrect interpretations & decisions”, whereas Derek Tangren of Adobe thinks “The development of an advanced marketing …
Mozilla and Microsoft have both got themselves in a bit of a privacy tizz over their respective browsers. First Microsoft decided to make Internet Explorer 10 come with ‘Do Not Track’ turned on by default, now Mozilla is thinking of …
Firefox won’t increase privacy by blocking third party cookies by default Read more »
I’m repeatedly amazed by how often people come to me to tell me about their struggles in analytics and it stems from failing to do one basic step right at the beginning. I say ‘basic’, where of course I should …
Build a Measurement Framework before you do any Analytics to avoid failure Read more »
I’ve been in my current job for about a year now and I’ve been working quite a lot with WebTrends (as well as Google Analytics and all sorts), but this week I’ve been working on SiteCatalyst with a client again. …
What WebTrends should do for Analytics version 12 Read more »
When I got an email in my inbox from Schmap the other day about a new tool they had released I thought I was going to leave it sitting in my junk box. In reality I sent it around the …
What to do with the demographics of your twitter followers with demographicspro Read more »
With the risk of teaching grandmothers to suck eggs, I’m going to spend a bit of time today talking about A/B testing and multivariate testing. Last time I wrote about this was five years ago when I wrote about how …
6 steps to get the most out of AB or Multivariate testing Read more »