Online attribution is a thorny subject. Peter O’Neill thinks that “the data it is possible to collect will always be incomplete – leading to incorrect interpretations & decisions”, whereas Derek Tangren of Adobe thinks “The development of an advanced marketing …
Mozilla and Microsoft have both got themselves in a bit of a privacy tizz over their respective browsers. First Microsoft decided to make Internet Explorer 10 come with ‘Do Not Track’ turned on by default, now Mozilla is thinking of …
Firefox won’t increase privacy by blocking third party cookies by default Read more »
I’m repeatedly amazed by how often people come to me to tell me about their struggles in analytics and it stems from failing to do one basic step right at the beginning. I say ‘basic’, where of course I should …
Build a Measurement Framework before you do any Analytics to avoid failure Read more »
I’ve been in my current job for about a year now and I’ve been working quite a lot with WebTrends (as well as Google Analytics and all sorts), but this week I’ve been working on SiteCatalyst with a client again. …
What WebTrends should do for Analytics version 12 Read more »
When I got an email in my inbox from Schmap the other day about a new tool they had released I thought I was going to leave it sitting in my junk box. In reality I sent it around the …
What to do with the demographics of your twitter followers with demographicspro Read more »
With the risk of teaching grandmothers to suck eggs, I’m going to spend a bit of time today talking about A/B testing and multivariate testing. Last time I wrote about this was five years ago when I wrote about how …
6 steps to get the most out of AB or Multivariate testing Read more »
Whilst at Measure Camp a couple of weeks ago I attended one session entitled ‘Does anyone outside this room care about Web Analytics?’ At it, I posited that many people’s dissatisfaction with organisations was just a misinterpretation of a maturity model …
What should managers do with their Analytics function? Read more »
A couple of weeks ago we had a Web Analytics Wednesday in London about tag management (don’t forget that I presented one once!). The highlight of this for me (I was coming down from a nice two week holiday on the …
A year and a half ago I lamented the ICO for getting its data protection policies all wrong, so it is only right that when they do something right I give them credit. This month they have just given Sony …
I’d like to say that I’ve written more on here about cookies and privacy than anything else, although that probably isn’t strictly speaking true. But I do have a little picture in the top left hand corner of every page …
Cookie debacle almost over, but more EU privacy laws on their way Read more »