The difference between Optimisation and Strategy
You’ll have noticed that there has been a lack of posts on here recently and that …
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The six presentation you won’t see at Measure Camp 3
Measure Camp is coming this Saturday! For those of you who are blissfully unaware, Measure Camp …
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Conversion Funnel Analysis in WebTrends
Conversion funnel analysis is so 2008. But I’m in a retro mood, so we’re going to …
The Great FireWall of Cameron is bad for non-parents, parents and children
Net neutrality is an important topic – far more important than a simple Analytics blog could …
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How to use digital attribution models
Online attribution is a thorny subject. Peter O’Neill thinks that “the data it is possible to …
Firefox won’t increase privacy by blocking third party cookies by default
Mozilla and Microsoft have both got themselves in a bit of a privacy tizz over their …
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Build a Measurement Framework before you do any Analytics to avoid failure
I’m repeatedly amazed by how often people come to me to tell me about their struggles …
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What WebTrends should do for Analytics version 12
I’ve been in my current job for about a year now and I’ve been working quite …
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What to do with the demographics of your twitter followers with demographicspro
When I got an email in my inbox from Schmap the other day about a new …
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6 steps to get the most out of AB or Multivariate testing
With the risk of teaching grandmothers to suck eggs, I’m going to spend a bit of …
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