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Category: HBX

Site Overlays and Persuasion Architecture

By Alec Cochrane Posted on March 4, 2008 Posted in Active Viewing, Google Analytics, HBX, Information Architecture, Persuasion Architecture, Web Analytics
Site Overlays and Persuasion Architecture

Previously on whencanistop I talked about HBX Active Viewing in terms of how to use it and how to use the results (ish). This time I around I am going to talk about how you can use the active viewing …

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A/B testing to improve engagement

By Alec Cochrane Posted on February 18, 2008 Posted in A/B Testing, HBX, Information Architecture, Persuasion Architecture, Web Analytics

In a shock turnaround in fortunes this week I am going to blog about something I am planning on doing rather than something I have just done. Ergo this is probably not going to make much more sense than my …

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Conversion Funnel Analysis: When, How and What

By Alec Cochrane Posted on February 12, 2008 Posted in Funnels, HBX, Web Analytics
Conversion Funnel Analysis:  When, How and What

How often do I start a post of saying that I was doing a presentation this week and thought that it would be useful to give my findings (in a broad way) on this blog? Far too often. However this …

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5 simple tricks to work out why your traffic has gone up

By Alec Cochrane Posted on February 4, 2008 Posted in Google Analytics, HBX, Web Analytics
5 simple tricks to work out why your traffic has gone up

Ok, last week I talked about why January was great for traffic, but you can’t just leave it there. I finished the post with a comment saying that you need to find out why users are using the site more …

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Omniture’s SiteCatalyst HBX

By Alec Cochrane Posted on January 21, 2008 Posted in HBX, Omniture, Visual Sciences

Well two months ago I wrote about how the end of HBX wasn’t quite here yet. And it still isn’t here, quite yet. However it may be a lot closer than I anticipated two months ago with the announcement on …

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Setting up Dashboards in HBX

By Alec Cochrane Posted on December 10, 2007 Posted in HBX, Web Analytics
Setting up Dashboards in HBX

Ok, I’m not going to moan that I didn’t get told that HBX could do this as soon as they pushed it into their live system. No really. I’m not even going to moan that I had to work it …

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The rules of engagement

By Alec Cochrane Posted on December 3, 2007 Posted in Active Viewing, Engagement, HBX, Web Analytics
The rules of engagement

Ok, I’ve talked about Engagement before on this blog (twice actually), so I am not going to repeat myself. There are a number of measures of engagement that you can use and these are detailed all over the place. My …

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Your tables aren’t long enough

By Alec Cochrane Posted on November 19, 2007 Posted in Blogging, HBX, Web Analytics

Like King Arthur and his gang at a kids tea party, I have been left to rue the size of tables recently. Whilst Arthur may have got out of this predicament by getting Merlin to do his magic, I only …

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The end of HBX is not quite nigh

By Alec Cochrane Posted on November 5, 2007 Posted in Gatineau, HBX, Omniture, Visual Sciences, Web Analytics, WebTrends

It’s all been happening recently. Well, if you live in the world of Analytics like we do then it has all been happening. Firstly there was news that Omniture and Visual Sciences have merged (more of that later), then suddenly …

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Using Link Analysis, you can work out what links work best in your articles

By Alec Cochrane Posted on October 30, 2007 Posted in HBX, Linking, Web Analytics

Do you know where people are clicking in your article? Do you know which links work best on a page? HBX’s clever link analysis tool can tell you all of this, so that you can work out which links work …

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