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Four ways to make use of the new Google Analytics interface
Google Analytics, Web Analytics

Four ways to make use of the new Google Analytics interface

Alec Cochrane Apr 19, 2011

This is my first post for a while on this blog, but I have mitigating circumstances …

Four ways to make use of the new Google Analytics interface Read more →

Salesforce integration with SiteCatalyst through Genesis: Why, How and What
Adobe, Omniture, salesforce, SiteCatalyst, Web Analytics

Salesforce integration with SiteCatalyst through Genesis: Why, How and What

Alec Cochrane Mar 25, 2011

This week we’ve been looking at how we do a SalesForce integration with SiteCatalyst, so I …

Salesforce integration with SiteCatalyst through Genesis: Why, How and What Read more →

5 Tips to campaign success
Campaign tracking, data into action, SiteCatalyst, Web Analytics

5 Tips to campaign success

Alec Cochrane Mar 9, 2011

Whilst the world finally catches up with the Analytics industry to talk about cookies, I’m going …

5 Tips to campaign success Read more →

Cookies are the best way to track users.  Or are they?
Cookies, Web Analytics, Web Analytics Wednesday

Cookies are the best way to track users. Or are they?

Alec Cochrane Feb 28, 2011

It’s not unusual for me to write about cookies. So I am going to continue doing …

Cookies are the best way to track users. Or are they? Read more →

Page Names in Analytics and why they are important
Adobe, Google Analytics, Omniture, SiteCatalyst, Web Analytics

Page Names in Analytics and why they are important

Alec Cochrane Jan 27, 2011

For those of you who are unaware, I have recently changed jobs and in those situations …

Page Names in Analytics and why they are important Read more →

4 Predictions on the Future of the Web and Analytics
Mobile Analytics, SEO, Web Analytics

4 Predictions on the Future of the Web and Analytics

Alec Cochrane Jan 4, 2011

Well it is this time of year that the world and his son comes out and …

4 Predictions on the Future of the Web and Analytics Read more →

Five tips for Analytics for lead generation or offsite conversion websites
Google Analytics, SiteCatalyst, Web Analytics

Five tips for Analytics for lead generation or offsite conversion websites

Alec Cochrane Nov 22, 2010

I’ve just realised it has been a month since I last posted.  That is too long, …

Five tips for Analytics for lead generation or offsite conversion websites Read more →

Why you can’t compare figures from different Analytics tools
Hitwise, Web Analytics

Why you can’t compare figures from different Analytics tools

Alec Cochrane Oct 25, 2010

I was prompted to write this post by Hitwise (of all people) who told me that …

Why you can’t compare figures from different Analytics tools Read more →

What Adobe should do for SiteCatalyst version 15
Adobe, Omniture, SiteCatalyst, Web Analytics

What Adobe should do for SiteCatalyst version 15

Alec Cochrane Oct 4, 2010

Given that my last post was number 100, I was thinking that this post should be …

What Adobe should do for SiteCatalyst version 15 Read more →

6 visualisation techniques for post number 100
Google Analytics, Web Analytics, Xcelsius

6 visualisation techniques for post number 100

Alec Cochrane Sep 22, 2010

Wow, who would have thought it?  Almost three years ago when I started this thing I …

6 visualisation techniques for post number 100 Read more →

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