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A/B Testing, HBX, Information Architecture, Persuasion Architecture, Web Analytics

A/B testing to improve engagement

Alec Cochrane Feb 18, 2008

In a shock turnaround in fortunes this week I am going to blog about something I …

A/B testing to improve engagement Read more →

Conversion Funnel Analysis:  When, How and What
Funnels, HBX, Web Analytics

Conversion Funnel Analysis: When, How and What

Alec Cochrane Feb 12, 2008

How often do I start a post of saying that I was doing a presentation this …

Conversion Funnel Analysis: When, How and What Read more →

5 simple tricks to work out why your traffic has gone up
Google Analytics, HBX, Web Analytics

5 simple tricks to work out why your traffic has gone up

Alec Cochrane Feb 4, 2008

Ok, last week I talked about why January was great for traffic, but you can’t just …

5 simple tricks to work out why your traffic has gone up Read more →

Isn’t January great for traffic?
Web Analytics

Isn’t January great for traffic?

Alec Cochrane Jan 28, 2008

I was sitting down doing my weekly reporting for the board (plus the several thousand other …

Isn’t January great for traffic? Read more →

HBX, Omniture, Visual Sciences

Omniture’s SiteCatalyst HBX

Alec Cochrane Jan 21, 2008

Well two months ago I wrote about how the end of HBX wasn’t quite here yet. …

Omniture’s SiteCatalyst HBX Read more →

Hitwise Part Deux – for the Sales team
Hitwise

Hitwise Part Deux – for the Sales team

Alec Cochrane Jan 16, 2008

We’ll continue in the theme of Hitwise after last week’s 6 tips. This week we are …

Hitwise Part Deux – for the Sales team Read more →

Hitwise

6 tips for using Hitwise

Alec Cochrane Jan 7, 2008

Because I can, I am going to continue the theme of writing blog posts about things …

6 tips for using Hitwise Read more →

Setting up Dashboards in HBX
HBX, Web Analytics

Setting up Dashboards in HBX

Alec Cochrane Dec 10, 2007

Ok, I’m not going to moan that I didn’t get told that HBX could do this …

Setting up Dashboards in HBX Read more →

The rules of engagement
Active Viewing, Engagement, HBX, Web Analytics

The rules of engagement

Alec Cochrane Dec 3, 2007

Ok, I’ve talked about Engagement before on this blog (twice actually), so I am not going …

The rules of engagement Read more →

Launching a new site
Engagement, Information Architecture, SEO, Usability, Web Analytics

Launching a new site

Alec Cochrane Nov 26, 2007

Well I had to talk about it at some point, so now is as good a …

Launching a new site Read more →

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