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Category: Omniture

Integrating Voice of The Customer with Analytics data

By Alec Cochrane Posted on January 18, 2010 Posted in Omniture, SiteCatalyst, Voice of the Customer, Web Analytics
Integrating Voice of The Customer with Analytics data

After the last post where I got all Philosophical on you, I’m going back to my roots this week.  Partly because I spent half of last week sitting in front of the computer with a bit of writers block.  Possibly accentuated by the …

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Adobe buys Omniture for $1.8bn

By Alec Cochrane Posted on September 15, 2009 Posted in Adobe, Omniture, Web Analytics
Adobe buys Omniture for $1.8bn

Whoa, you got that right.  Holy Cow was how one twitter post put it.  The whole Omniture hashtag on Twitter went mental over it.  I wonder if it will hit a trending topic.  Obviously the timing for us here in …

Adobe buys Omniture for $1.8bn Read more »

SiteCatalyst Excel client isn’t quite as good as report builder

By Alec Cochrane Posted on June 8, 2009 Posted in Excel Client, HBX, Omniture, SiteCatalyst, Web Analytics
SiteCatalyst Excel client isn’t quite as good as report builder

In my previous job, when I first started thinking about moving from HBX to SiteCatalyst, I had a big concern over whether we could use the excel client in the same way as we did Report builder.  Now I use …

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SAINT classification – a walk through

By Alec Cochrane Posted on June 6, 2009 Posted in Omniture, Web Analytics
SAINT classification – a walk through

Calm down all those Roger Moore (or Val Kilmer if you’re a bit younger) fans, I’m not going to talk about him at all in here.  Sorry.  Instead I am going to talk about something that I am doing at …

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More Web Analytics for Content Editors

By Alec Cochrane Posted on April 21, 2009 Posted in clickmap, Editorial, Google Analytics, Omniture, Persuasion Architecture, SiteCatalyst, Web Analytics
More Web Analytics for Content Editors

Well I’d been writing the previous post for ages and decided that it was time to cut it in half and write one half that dealt with the metrics that content editors use and the second half was going to …

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Web Analytics for Content editors

By Alec Cochrane Posted on April 20, 2009 Posted in Editorial, Google Analytics, Omniture, SiteCatalyst, Web Analytics
Web Analytics for Content editors

Recently (ok, it seems like it was recently, but actually it was almost a month ago now – where does time go) I was reading a post on the web analytics forum about training in Web Analytics for editors.  It …

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Databases and SiteCatalyst

By Alec Cochrane Posted on February 17, 2009 Posted in Database, Omniture, SiteCatalyst, Web Analytics
Databases and SiteCatalyst

Having gone from writing really interesting stuff about Twitter, slashdot, Digg and other ‘fun’ things, I think it is about time I got back to the boring old stuff.  That is to say, lets go back to looking at Omniture …

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Learning to use SiteCatalyst

By Alec Cochrane Posted on January 11, 2009 Posted in Omniture, SiteCatalyst, Web Analytics
Learning to use SiteCatalyst

As you may (or may not) be aware, I have learnt how to use many different web analytics tools over the almost five years that I’ve been an analyst.  When I first started at the AA we used Redeye, where …

Learning to use SiteCatalyst Read more »

The iPhone Changes the ball park for Mobile Analytics

By Alec Cochrane Posted on July 23, 2008 Posted in iPhone, Mobile Analytics, Omniture, Web Analytics
The iPhone Changes the ball park for Mobile Analytics

I’ll start this post today by saying that I’ve got a new iPhone.  Is it great?  Well it is according to cnet, and not so according to others.  Needless to say, I am impressed because I’ve gone from a horrible …

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Moving from HBX to SiteCatalyst – Part 1

By Alec Cochrane Posted on May 19, 2008 Posted in HBX, Omniture, SiteCatalyst, Web Analytics

Ok, we’re finally at the point where we are about to start thinking about moving from HBX to SiteCatalyst. I think I’ll keep an updated version of this going every week just as a catalogue of what is going on. …

Moving from HBX to SiteCatalyst – Part 1 Read more »

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