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Category: SiteCatalyst

Six Omniture SiteCatalyst Plugins for better data

By Alec Cochrane Posted on June 29, 2011 Posted in Adobe, Campaign tracking, Omniture, Plugins, SiteCatalyst
Six Omniture SiteCatalyst Plugins for better data

We’ve been doing lots of work recently with clients recently where we have installed plugins. So I thought “Hey, why don’t I write a blog post about plugins.” So I am. This blog post is going to tell you what …

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5 Tricks for better SiteCatalyst Dashboards

By Alec Cochrane Posted on June 14, 2011 Posted in Omniture, SiteCatalyst, Web Analytics
5 Tricks for better SiteCatalyst Dashboards

About a year ago I wrote a post on the new Omniture SiteCatalyst Dashboards. This time around I’m going to give you a few hints and tricks of things that you can do to make it all work a bit …

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Salesforce integration with SiteCatalyst through Genesis: Why, How and What

By Alec Cochrane Posted on March 25, 2011 Posted in Adobe, Omniture, salesforce, SiteCatalyst, Web Analytics
Salesforce integration with SiteCatalyst through Genesis: Why, How and What

This week we’ve been looking at how we do a SalesForce integration with SiteCatalyst, so I thought I’d write a post about the benefits and how it works in a no way predictable theme to the posts on this blog. …

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5 Tips to campaign success

By Alec Cochrane Posted on March 9, 2011 Posted in Campaign tracking, data into action, SiteCatalyst, Web Analytics
5 Tips to campaign success

Whilst the world finally catches up with the Analytics industry to talk about cookies, I’m going to move off from cookies and go back to one of my educational pieces. That’s just how I roll. Today I am going to …

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Page Names in Analytics and why they are important

By Alec Cochrane Posted on January 27, 2011 Posted in Adobe, Google Analytics, Omniture, SiteCatalyst, Web Analytics
Page Names in Analytics and why they are important

For those of you who are unaware, I have recently changed jobs and in those situations you always end up thinking about new things in different areas.  Recently one of the things that I have been thinking about is how …

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Five tips for Analytics for lead generation or offsite conversion websites

By Alec Cochrane Posted on November 22, 2010 Posted in Google Analytics, SiteCatalyst, Web Analytics
Five tips for Analytics for lead generation or offsite conversion websites

I’ve just realised it has been a month since I last posted.  That is too long, so my humble apologies.  For those of you who aren’t aware I have been guest posting on eConsultancy as well (follow me on facebook/twitter …

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What Adobe should do for SiteCatalyst version 15

By Alec Cochrane Posted on October 4, 2010 Posted in Adobe, Omniture, SiteCatalyst, Web Analytics
What Adobe should do for SiteCatalyst version 15

Given that my last post was number 100, I was thinking that this post should be a Web Analytics 101, but then I decided that was too cheesy for even me.  So instead, I’ve come up with a list of …

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Marketing Channel Reporting in Omniture

By Alec Cochrane Posted on July 26, 2010 Posted in Adobe, Omniture, SiteCatalyst, Web Analytics
Marketing Channel Reporting in Omniture

Recently I was involved in some top secret, hush hush beta testing.  But enough of virtually every single Google product that there is out there, I’ve actually been beta testing some exciting new Omniture products that were released with version …

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Conversion Funnel Analysis in Omniture SiteCatalyst

By Alec Cochrane Posted on May 11, 2010 Posted in Funnels, Omniture, SiteCatalyst, Web Analytics
Conversion Funnel Analysis in Omniture SiteCatalyst

Well last week I threatened to do it.  In fact, I think I’ve threatened to do it for quite some time, so here it is. Today I am finally going to do that follow up to the conversion funnel analysis …

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New Omniture SiteCatalyst Dashboards

By Alec Cochrane Posted on April 13, 2010 Posted in Omniture, SiteCatalyst, Web Analytics
New Omniture SiteCatalyst Dashboards

The last couple of weeks have been quite hectic for me because we have made some changes to our implementation of Omniture on our site and so there has been a lot of testing.  Fortunately the release seemed to go …

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