Blog Archives

Conversion Funnel Analysis in WebTrends

conversion-252Bfunnels

Conversion funnel analysis is so 2008. But I’m in a retro mood, so we’re going to revisit it again, this time updating the series to show how you do conversion funnel analysis in WebTrends. It is quite worrying actually that

Posted in Funnels, Web Analytics, WebTrends

What WebTrends should do for Analytics version 12

webtrends_dashboard

I’ve been in my current job for about a year now and I’ve been working quite a lot with WebTrends (as well as Google Analytics and all sorts), but this week I’ve been working on SiteCatalyst with a client again.

Posted in Web Analytics, WebTrends

Are Any WebTrends Reports ‘Standard’?

WebTrends_Measures

About three years ago (I know I wrote recently about 5 years of WhenCanIStop, but it doesn’t really feel like all these things were so long ago) I wrote a post about whether any Omniture reports were standard. I summarised

Posted in Web Analytics, WebTrends

Web Analytics in London

I’ve been writing this blog for almost five years now (it feels a bit like I’ve been writing it constantly in that time as well!) and I’ve been doing web analytics for even longer than that. I’ve seen the world

Posted in Adobe, Google Analytics, Omniture, Web Analytics, Web Analytics Wednesday, WebTrends

Where is your Web Analytics Tool Now?

iphone-056

June 2005 was a different era. “Crazy Frog” was number one in the charts, Star Wars Episode III was number one at the box office, iPhones were still two years away (am I making you feel old?), Internet Explorer 6

Posted in Adobe, Gatineau, Google Analytics, HBX, IndexTools, Microsoft Adcenter Analytics, Omniture, SiteCatalyst, Visual Sciences, Web Analytics, WebTrends, Yahoo Analytics

Who would win in a fight between WebTrends and SiteCatalyst?

Unified-Digital-Analytics

This blog is here to answer the biggest questions of the day, so in this week’s blog post I am looking at who would win in a fight between two different measurement systems. Will it be a fair fight? Almost

Posted in SiteCatalyst, Web Analytics, WebTrends

Web Analytics Wednesday With Alec!

RefulationAdvice

Ok, I should have written this post last week (what is it that Kate said about scent when she guest blogged and I said about Persuasion Architecture?), but I have recently been presenting at Web Analytic Wednesday in London.  For

Posted in Information Architecture, Persuasion Architecture, SEO, Web Analytics Wednesday, WebTrends

The end of HBX is not quite nigh

It’s all been happening recently. Well, if you live in the world of Analytics like we do then it has all been happening. Firstly there was news that Omniture and Visual Sciences have merged (more of that later), then suddenly

Posted in Gatineau, HBX, Omniture, Visual Sciences, Web Analytics, WebTrends