Blog Archives

Analytics of Product List Pages

Thanks to everyone who came to MeasureCamp a week or so ago. Kelly McClean and I presented a session on the analytics of product list (listing, lister, etc) pages (PLPs) which was actually a copy of the presentation that we

Posted in A/B Testing, Measure Camp, Measurement Frameworks, Web Analytics, Web Analytics Wednesday

The end of the Generalist Web Analyst is here

Last week at Web Analytics Wednesday we were treated to the outputs of the latest eConsultancy review of the analytics industry and on Wednesday this week eConsultancy is hosting a webinar on the future of agencies, so I thought that

Posted in Web Analytics, Web Analytics Wednesday

How to use digital attribution models

attribution_models_google_analytics

Online attribution is a thorny subject. Peter O’Neill thinks that “the data it is possible to collect will always be incomplete – leading to incorrect interpretations & decisions”, whereas Derek Tangren of Adobe thinks “The devel­op­ment of an advanced mar­ket­ing

Posted in Google Analytics, Web Analytics Wednesday

Which tag management solution should you buy?

A couple of weeks ago we had a Web Analytics Wednesday in London about tag management (don’t forget that I presented one once!). The highlight of this for me (I was coming down from a nice two week holiday on the

Posted in tag management, Web Analytics Wednesday

Web Analytics in London

I’ve been writing this blog for almost five years now (it feels a bit like I’ve been writing it constantly in that time as well!) and I’ve been doing web analytics for even longer than that. I’ve seen the world

Posted in Adobe, Google Analytics, Omniture, Web Analytics, Web Analytics Wednesday, WebTrends

Cookies are the best way to track users. Or are they?

200px-Choco_chip_cookie

It’s not unusual for me to write about cookies. So I am going to continue doing so! Last week we had a web analytics Wednesday event where we looked at data and privacy issues which the poor chap who was

Posted in Cookies, Web Analytics, Web Analytics Wednesday

Web Analytics Wednesday With Alec!

RefulationAdvice

Ok, I should have written this post last week (what is it that Kate said about scent when she guest blogged and I said about Persuasion Architecture?), but I have recently been presenting at Web Analytic Wednesday in London.  For

Posted in Information Architecture, Persuasion Architecture, SEO, Web Analytics Wednesday, WebTrends