Blog Archives

Analytics on Shopify

I’ve just been doing some work on Shopify and with the documentation lacking in some areas, I thought that I’d post something showing how it all works and how you can get it set up for you. Many apologies to

Posted in Google Analytics, Google Tag Manager, tag management, Web Analytics

Analytics of Product List Pages

Thanks to everyone who came to MeasureCamp a week or so ago. Kelly McClean and I presented a session on the analytics of product list (listing, lister, etc) pages (PLPs) which was actually a copy of the presentation that we

Posted in A/B Testing, Measure Camp, Measurement Frameworks, Web Analytics, Web Analytics Wednesday

The end of the Generalist Web Analyst is here

Last week at Web Analytics Wednesday we were treated to the outputs of the latest eConsultancy review of the analytics industry and on Wednesday this week eConsultancy is hosting a webinar on the future of agencies, so I thought that

Posted in Web Analytics, Web Analytics Wednesday

The Importance of Tracking Stock in Analytics

I’ve been working in retail recently and it has highlighted to me the absolute massive importance of stock (and that half explains the absence on here of my posts – I promise I’ll be back more now!). ¬†When I worked

Posted in Web Analytics

What are ‘segments’ in Measurement Frameworks?

A couple of weeks ago I was privileged to talk at ProductTank in London: a group of product managers who meet monthly to have a few drinks and talk about being a product manager (well worth signing up if you

Posted in Measurement Frameworks, Web Analytics

Why are you wasting your money on an SEO agency?


It’s been a while since I’ve posted (sorry about that) – I’m halfway through the middle of trying to rework out the purpose of this blog, who the audience should be and what it should look like. But in the

Posted in SEO, Web Analytics

The six presentation you won’t see at Measure Camp 3

Measure Camp is coming this Saturday! For those of you who are blissfully unaware, Measure Camp is an ‘unconference’ held here in London for Web Analytics people. The unconference bit refers to the fact that we have no preplanned speakers

Posted in Measure Camp, Web Analytics

Conversion Funnel Analysis in WebTrends


Conversion funnel analysis is so 2008. But I’m in a retro mood, so we’re going to revisit it again, this time updating the series to show how you do conversion funnel analysis in WebTrends. It is quite worrying actually that

Posted in Funnels, Web Analytics, WebTrends

Build a Measurement Framework before you do any Analytics to avoid failure


I’m repeatedly amazed by how often people come to me to tell me about their struggles in analytics and it stems from failing to do one basic step right at the beginning. I say ‘basic’, where of course I should

Posted in Business model, Web Analytics

What WebTrends should do for Analytics version 12


I’ve been in my current job for about a year now and I’ve been working quite a lot with WebTrends (as well as Google Analytics and all sorts), but this week I’ve been working on SiteCatalyst with a client again.

Posted in Web Analytics, WebTrends