Category: Voice of the Customer

Why were the Polls about the 2015 General Election Wrong?

Never one to miss an opportunity to jump on a current affairs bandwagon, some of you may have noticed that there was this general election thing that happened in the UK recently where we voted for a load of people.

Integrating Voice of The Customer with Analytics data

After the last post where I got all Philosophical on you, I’m going back to my roots this week.  Partly because I spent half of last week sitting in front of the computer with a bit of writers block.  Possibly accentuated by the