Category: Usability

6 steps to get the most out of AB or Multivariate testing

With the risk of teaching grandmothers to suck eggs, I’m going to spend a bit of time today talking about A/B testing and multivariate testing. Last time I wrote about this was five years ago when I wrote about how

Posted in A/B Testing, Persuasion Architecture, Usability, Web Analytics

Web Analytics is dead

Well if James can declare that Usability is dead, surely I can declare that web analytics is dead.  In fact, this whole point is quite interesting and will actually have some real impact in where we are going and what

Posted in Persuasion Architecture, Twitter, Usability, Web Analytics

Launching a new site

Well I had to talk about it at some point, so now is as good a time as any. Computer weekly has just had a major redesign (launched at the end of last week) and I am going to talk

Posted in Engagement, Information Architecture, SEO, Usability, Web Analytics

Getting your users to engage

There was a bit of conversation recently around the measurement of engagement within the web analytics industry and I think that this has been brewing around this company for a while too (although under a different name). Whilst Avinash and

Posted in Engagement, Usability, Web Analytics