Category: tag management

Analytics on Shopify

I’ve just been doing some work on Shopify and with the documentation lacking in some areas, I thought that I’d post something showing how it all works and how you can get it set up for you. Many apologies to

Which tag management solution should you buy?

A couple of weeks ago we had a Web Analytics Wednesday in London about tag management (don’t forget that I presented one once!). The highlight of this for me (I was coming down from a nice two week holiday on the

Tag Management is Dead

People in my industry love describing something as dead (who could forget me proclaiming web analytics is dead some three years ago – it feels much longer ago, believe me), so it should come as little surprise that someone is proclaiming