Blog Archives

Tips for Building your Google Adwords to help Analysis

whencanistop_adwords

In a perfect world either all your prospective customers would know about you or they would be able to find you in a search engines because you’d rank for all those search terms that prospective customers (even those that don’t

Posted in Google, Google Analytics, Omniture, PPC, Search, SEO, SiteCatalyst, Web Analytics

How and what to do with your adwords campaigns in Google Analytics

Google_Analytics_Adwords

Last time I blogged about how you set up your campaigns in HBX and Google Analytics.  Whilst I have given a bit of a description on what to do with your campaigns in HBX before (more on that one later),

Posted in Google Analytics, PPC, Web Analytics

Using Hitwise to Help Drive Search Strategy

Marketingweek_hitwise_searchterms

Not long ago I wrote 6 tips for using Hitwise and a bit of an introduction as to how you can use Hitwise to help your sales teams sell. The next step is to look at how you can use

Posted in Hitwise, PPC, SEO

Bidding for paid keywords on your own brand

As I was writing a presentation for next week on paid keyword tracking, I was reminded of something that had happened to me in a previous job. Particularly this was bidding for keywords that included the brand name. Now for

Posted in Brand, Google, PPC, Web Analytics