Blog Archives

Web Analytics in London

I’ve been writing this blog for almost five years now (it feels a bit like I’ve been writing it constantly in that time as well!) and I’ve been doing web analytics for even longer than that. I’ve seen the world

Posted in Adobe, Google Analytics, Omniture, Web Analytics, Web Analytics Wednesday, WebTrends

Where is your Web Analytics Tool Now?

iphone-056

June 2005 was a different era. “Crazy Frog” was number one in the charts, Star Wars Episode III was number one at the box office, iPhones were still two years away (am I making you feel old?), Internet Explorer 6

Posted in Adobe, Gatineau, Google Analytics, HBX, IndexTools, Microsoft Adcenter Analytics, Omniture, SiteCatalyst, Visual Sciences, Web Analytics, WebTrends, Yahoo Analytics

The first 5 things you should know about SiteCatalyst

Add_metrics_sitecatalyst

“Hi Alec, with your help we’ve just successfully put SiteCatalyst on our website. My development team say that the data is being collected so can I use it now?” says my imaginary client. “Sure.” I say “Have you ever used

Posted in Omniture, SiteCatalyst, Web Analytics

5 tips for SiteCatalyst Report Builder

report_builder_sitecatalyst

I promise that the posts about SiteCatalyst detail are going to stop in the next few months in favour of more online featured posts, but today I thought I’d do a little bit on Report builder. For those of you

Posted in Omniture, Report Builder, SiteCatalyst, Web Analytics

How to use the Products Variable in SiteCatalyst

I’ve been writing a bit about SiteCatalyst in the last couple of months, so I thought I’d continue that trend by doing a bit of demystifying of the Product variable in SiteCatalyst. This is a variable that can be used

Posted in Adobe, Omniture, SiteCatalyst

5 Tips for Using SiteCatalyst Version 15 segments

page_view_segments_sitecatalyst

With an ever increasing number of people going onto version 15 of SiteCatalyst I thought that it would be a perfect opportunity for me to write a blog post about segmentation, which is the major functionality improvement. It looks like

Posted in Adobe, Omniture, SiteCatalyst

There is lots of data to analyse despite Google’s Secure Search update

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A lot has been written recently about the introduction of Google secure search means for websites. In fact, I’ve been at the fore of writing about it myself on the Digital Transparency blog that I’ve been contributing to recently, so

Posted in Google, Google +1, Google Analytics, Omniture, Search, SEO, SiteCatalyst, Web Analytics

Tips for Building your Google Adwords to help Analysis

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In a perfect world either all your prospective customers would know about you or they would be able to find you in a search engines because you’d rank for all those search terms that prospective customers (even those that don’t

Posted in Google, Google Analytics, Omniture, PPC, Search, SEO, SiteCatalyst, Web Analytics

4 Tips to get more out of SiteCatalyst Marketing Channels

Coin-Sorter

In the past couple of weeks I’ve had a couple of clients ask me about the Marketing channels report in SiteCatalyst.  I was part of the beta programme in my last job (do I get in trouble from Omniture for

Posted in Adobe, Campaign tracking, Omniture, Plugins, SiteCatalyst, Web Analytics

Six Omniture SiteCatalyst Plugins for better data

Conversion_assists

We’ve been doing lots of work recently with clients recently where we have installed plugins. So I thought “Hey, why don’t I write a blog post about plugins.” So I am. This blog post is going to tell you what

Posted in Adobe, Campaign tracking, Omniture, Plugins, SiteCatalyst